Raketech Group Holding
Raketech Group Holding P.L.C. is a Malta-based marketing technology company focused on the iGaming industry. It operates a platform-first model that connects betting and casino operators, publishers, and audiences through owned media assets, external publisher partnerships, and data-driven commercial tools.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueOwned publishing assets that generate traffic and leads for iGaming partners.
External publisher partnerships coordinated through Raketech's network.
Commercial platform that connects operators, publishers, and audiences.
Sports media, insights, analytics, and prediction products for users and partners.
Targeted ad inventory and performance-based lead generation services.
Customers
Raketech sells primarily to online betting and casino operators that need qualified traffic, leads, and advertising inventory. It also serves sports streaming providers and game studios, while end users are audiences interested in sports, casino, and betting content. The business depends on partners that value measurable acquisition, audience targeting, and compliance-aware distribution.
Buy performance marketing, lead generation, and advertising space to acquire players.
Buy targeted media placements and audience access to reach sports-focused users.
Buy promotional inventory and traffic to support user acquisition and awareness.
Supply traffic and content inventory into the SubAffiliation network.
Consume content and tools that drive traffic monetization for Raketech's partners.
Strategy
Raketech's strategy is to strengthen its Nordic affiliation marketing base while scaling successful media and sports content concepts into additional markets and products. It also aims to improve execution within the Organic Publisher Network and use AffiliationCloud to coordinate owned and external publishers more efficiently. The strategy supports a platform model that can bundle traffic, deepen operator relationships, and broaden monetization across iGaming verticals.
The Nordic base is a core source of traffic, relationships, and operating know-how.
Replicating proven media formats can broaden reach without rebuilding the model from scratch.
Better network performance can increase traffic quality and monetization efficiency.
A unified platform can improve commercial coordination, data use, and scalability.
Geography
Raketech is rooted in the Nordic market and describes that region as a core part of its portfolio. It also operates across Europe and monitors regulatory developments in North America, South America, and Asia, reflecting a business that can scale across multiple jurisdictions but faces different local marketing rules. Geography matters because search, affiliate marketing, and iGaming regulation are highly country-specific and can affect where traffic can be monetized.
Risks
Raketech is exposed to regulatory risk because iGaming marketing rules vary by country and can change quickly across Europe and other regions. Its performance-marketing model also depends on search engine algorithms, content quality, and digital security, so traffic generation can be disrupted by platform changes, cyber incidents, or fraud. The business is also exposed to customer and counterparty risk because it serves regulated online gaming operators and relies on partner networks.
- Regulatory change in iGaming marketsImpact: HighLikelihood: High
The company markets gambling-related products across multiple jurisdictions with different rules.
Exposure - Search engine algorithm changesImpact: HighLikelihood: High
Organic traffic and lead generation depend on search visibility and ranking structures.
Exposure: Owned publishers and SEO-driven assets
- Counterparty and customer regulatory exposureImpact: MediumLikelihood: Medium
Actions against online gaming operators can affect Raketech's commercial relationships.
Exposure: Operator customers and third-party partners
- Information security and fraudImpact: Medium
The platform operates digitally and handles commercial relationships and data flows.
Exposure: AffiliationCloud and publisher network
Accounting
Judgemental itemsThe business relies on acquired and internally developed digital assets that may need write-downs if traffic or monetization weakens.
Impact: Can materially affect asset values and operating profit
The Casumba-related liability uses discounted cash flow assumptions and credit-risk estimates.
Impact: Can change liabilities and future profit or loss
Counterparty collections depend on operator quality and payment behavior.
Impact: Affects provisions and reported earnings
Affiliate and performance-marketing revenue can vary with traffic, campaigns, and sporting calendars.
Impact: Can create quarter-to-quarter volatility
Similar listed companies
Publicly listed companies with a comparable business focus.
Bragg Gaming Group Inc.
BRAG · Services-Computer Rental & Leasing
Apple iSports Group, Inc.
AAPI · Insurance Agents, Brokers & Service
Flutter Entertainment plc
FLUT · Services-Computer Programming, Data Processing, Etc.
Flutter Entertainment plc operates a portfolio of online sports betting and iGaming brands across the U.S.
Sportradar Group AG
SRAD · Services-Computer Programming, Data Processing, Etc.
Sportradar Group AG is a Switzerland-based sports technology company that builds data, content, and software products for the sports media and betting ecosystem.
Sharplink, Inc.
SBET · Finance Services
Forum Markets, Incorporated
FRMM · Finance Services
FORUM MARKETS Inc is a U.S.-listed company that is repositioning itself from its legacy business into blockchain-enabled iGaming.
Last updated: 24/09/2026