Nasdaq StockholmIFRS · SEK

Prisjakt Group

Prisjakt Group operates a price and product comparison platform that helps consumers compare products, prices, stock status, and store reviews before making a purchase. The business is based in Sweden and serves users across the Nordic region and selected international markets through its website, app, and browser extension.

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Revenue306m SEK
Operating profit (EBIT)71.1m SEK
EBIT margin23.2%
Net income38.0m SEK

Fiscal year 2025 · change from previous year

Development 2025–2025

0100200300400m SEK2025: 306 m SEK2025: EBIT 71 m SEK202530671
RevenueOperating profit (EBIT)
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Business

Share of revenue
Consumer comparison platform70 %

Online tools that help shoppers compare products, prices, and sellers before buying.

Performance marketing / click-outs20 %

Retailer traffic and conversion-based monetization tied to user referrals.

Retail media and partner formats10 %

Advertising and promotional formats sold to merchants on the platform.

Customers

Prisjakt serves consumers who want objective information before purchasing, including shoppers seeking price comparisons, product research, and reassurance from reviews. On the commercial side, retailers and merchants buy access to high-intent traffic and measurable conversions through performance-based partnerships. The platform is also used by brands and sellers that want visibility at the point of purchase decision.

Consumers

Use the platform to compare products, prices, stock status, and reviews before purchase.

Retailers and merchants

Buy performance-based traffic and click-outs because outcomes are measurable and tied to conversions.

Brands and sellers

Use retail media and visibility formats to influence shoppers close to the buying decision.

Strategy

Prisjakt’s strategy centers on improving the shopping decision journey by making comparisons faster, clearer, and more trustworthy. It also aims to deepen monetization through performance-based retailer partnerships and expanded retail media, while using technology and AI to improve relevance, ranking, and presentation of alternatives.

Improve product relevance and ranking qualityShort term

Better matching reduces friction for shoppers and increases the value of traffic for merchants.

Expand commercial formatsMedium term

Retail media and partner formats broaden monetization beyond basic click-outs.

Use technology to improve the platformMedium term

AI and platform development can strengthen user experience and operating leverage.

Geography

Prisjakt is anchored in Sweden and operates across the Nordic region, with additional presence in France, the United Kingdom, Ireland, and New Zealand. Its core user base and merchant relationships are concentrated in markets where online shopping comparison behavior is established, which makes local retailer coverage and language support important to the service.

Risks

The business depends on consumer shopping activity and online traffic, so weaker spending or lower search demand can reduce engagement and merchant value. It also faces competition in price comparison, cybersecurity and data integrity risks, and financing risk linked to bond covenants and leverage. Because monetization is tied to measurable traffic and conversions, any deterioration in user trust, data quality, or retailer participation can affect the model quickly.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Macroeconomic slowdown affecting consumer spending1Competition in price comparison services2Bond financing and covenant compliance3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Macroeconomic slowdown affecting consumer spendingImpact: HighLikelihood: Medium

    The platform depends on shoppers actively researching and comparing purchases.

    ExposureTrafficClick-outsMerchant conversion volumes
  2. Competition in price comparison servicesImpact: HighLikelihood: Low

    Users and merchants can switch to alternative comparison platforms.

    ExposureUser trafficMerchant coveragePricing power
  3. Bond financing and covenant complianceImpact: HighLikelihood: Low

    Debt agreements can trigger early repayment or renegotiation if covenants are breached.

    Exposure: Liquidity and financial flexibility

  4. Cybersecurity and data integrityImpact: High

    The service relies on accurate product, price, and merchant data to maintain trust.

    Exposure: Platform credibility and operational continuity

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Accounting

Judgemental items
Revenue recognition for online marketing services

Revenue depends on when traffic, clicks, or conversions are delivered to business customers.

Impact: Can affect timing of revenue and comparability across periods

Business combination accounting

The acquisition created identifiable intangibles, goodwill, and deferred tax liabilities.

Impact: Affects amortization, impairment risk, and balance sheet composition

Goodwill and trademark valuation

The trademark was assigned an indefinite life and goodwill is not tax-deductible.

Impact: Future impairment testing could materially affect earnings and equity

Lease accounting

Office leases create right-of-use assets and lease liabilities on the balance sheet.

Impact: Affects reported leverage and operating expense presentation

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Last updated: 24/09/2026