MMGR-BNasdaq StockholmConsumer DiscretionaryIFRS · SEK

Moment Group

Moment Group is a Swedish public entertainment group that creates live experiences through shows, musicals, theater, nightclubs, bistros, events, and brand engagement activities. The group operates across several business areas and venues in Scandinavia, with offices and arenas in cities such as Stockholm, Gothenburg, Copenhagen, Oslo, Malmö, Falkenberg, and Lövvik.

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Revenue1,086m SEK
+1.6 %y/y
Operating profit (EBIT)76.8m SEK
+591.3 %y/y
EBIT margin7.1%
+8.5 ppy/y
Net income38.7m SEK
+189.4 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-25002505007501,0001,250m SEK2021: 396 m SEK2021: EBIT -17 m SEK20212022: 848 m SEK2022: EBIT 63 m SEK20222023: 1,042 m SEK2023: EBIT 67 m SEK20232024: 1,068 m SEK2024: EBIT -16 m SEK20242025: 1,086 m SEK2025: EBIT 77 m SEK2025TTM 2026: 986 m SEKTTM986
RevenueOperating profit (EBIT)TTM = last 12 months, not a full fiscal year
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Business

Share of revenue
Stage entertainment35 %

Shows, musicals, and theater productions presented at the group's venues.

Event & communication25 %

Corporate events, sponsorship activations, and brand engagement services.

Hospitality and dining20 %

Bistros, activity restaurants, and related food-and-beverage concepts.

Nightlife and venue operations20 %

Nightclubs and other entertainment venues operated under group brands.

Customers

Moment Group serves both private consumers seeking live entertainment and companies that use events and brand experiences to engage audiences. Its customer base is built around repeat visits, group bookings, and clients that want memorable, venue-based experiences rather than purely digital offerings.

Private guests and ticket buyers

Individuals and groups purchasing tickets for shows, musicals, theater, and venue experiences.

Corporate event clients

Companies buying event production, meeting, and activation services to reach employees or customers.

Brand and sponsorship clients

Organizations using brand engagement, film/TV, and sponsorship formats to build awareness and loyalty.

Dining and nightlife guests

Visitors to bistros, activity restaurants, and nightclubs tied to the group's venues.

Strategy

The group’s stated direction is to optimize and develop its existing businesses with a clear customer focus. It also emphasizes strengthening the balance sheet and aligning the organization around its established venues, brands, and experience formats.

Optimize existing business areasShort term

The group is prioritizing operational improvement within its current portfolio rather than broad expansion.

Customer-focused experience developmentMedium term

The business depends on repeat visits and strong guest satisfaction across live and venue-based formats.

Balance sheet strengtheningMedium term

A stronger financial base supports flexibility in a business with venue, production, and event commitments.

Geography

Moment Group is concentrated in Scandinavia, with operations and venues in Sweden, Denmark, and Norway. Its footprint is tied to major urban markets where live entertainment, corporate events, and hospitality concepts can draw large audiences and frequent traffic.

Risks

Moment Group is exposed to demand swings in discretionary spending, since its offerings depend on consumers and companies choosing live experiences over other uses of time and money. The group also faces financing, liquidity, and refinancing risk, along with operational risk tied to venue utilization, event execution, and the timing of large productions.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Liquidity and refinancing risk1Geographic concentration in Scandinavia3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Liquidity and refinancing riskImpact: HighLikelihood: Low

    The group has disclosed financing and refinancing risk in its financial risk management.

    ExposureDebt maturitiesCash planningCovenant headroom
  2. Discretionary demand sensitivityImpact: High

    Revenue depends on consumers and companies choosing live entertainment and events.

    ExposureTicket salesVenue visitsCorporate event bookings
  3. Geographic concentration in ScandinaviaImpact: MediumLikelihood: Low

    The business is concentrated in a few Nordic markets, so regional demand shocks matter.

    ExposureSwedenDenmarkNorway
  4. Operational execution riskImpact: Medium

    Shows, events, and venue concepts require precise planning, staffing, and audience turnout.

    ExposureProduction schedulesVenue operationsEvent delivery
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Accounting

Judgemental items
Revenue recognition for tickets and events

Sales may be received before performances or services are delivered, affecting timing of revenue.

Impact: Reported revenue and deferred income

Lease accounting for venues

The group operates multiple arenas and venues, creating material right-of-use assets and lease liabilities.

Impact: Balance sheet size, depreciation, and interest expense

Impairment of goodwill and venue assets

Venue-based businesses rely on future cash flows that can be sensitive to attendance and utilization.

Impact: Potential non-cash write-downs

Provisions and estimates

Event operations can involve obligations, cancellations, and other contingent costs.

Impact: Operating expenses and liabilities

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Last updated: 24/09/2026