micromobility.com Inc.
micromobility.com Inc. is a Delaware-incorporated company headquartered in New York with operations and offices in the United States and Serbia. The company has historically operated micromobility and media businesses and now also provides software development services through its Serbian subsidiary.
Fiscal year 2024 · change from previous year
Development 2020–2024
Business
Share of revenueSoftware development and related support services provided through the Serbian subsidiary.
Intra-urban personal transportation services historically offered under the Helbiz brand.
Live and non-live media content operations associated with the company’s platform business.
Ownership and transfer of Helbiz brands, platforms, and related rights.
Products
Reported · share of revenue- Pay Per Ride44.8 %
- Commercialization of Media Rights21.2 %
- Live Subscription14.4 %
- Mobility Subscriptions6.9 %
- Other Revenues6.1 %
- Other6.6 %
Source: 10-K FY2023, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
The company’s current service activity is centered on software development work for a related-party customer, while its legacy businesses served urban mobility users and media audiences. Historically, the mobility business sold short-distance transportation access to consumers, and the media business monetized content distribution and platform usage. The software work appears tied to product development and IPO-readiness support rather than broad commercial customer demand.
Buys software development and IPO-preparation services from Helbiz Doo.
Used scooters or similar personal transportation services for short trips.
Consumed live and non-live media content distributed through the company’s platforms.
Buy operating subsidiaries, brands, platforms, or business lines being sold.
Strategy
The company’s current direction is centered on software services while legacy mobility and media operations are being reduced or divested. It is also seeking external financing to support operations and expansion, including equity-linked funding arrangements. These steps suggest a transition from consumer-facing urban mobility toward a smaller software-oriented operating base.
Provides the current operating base after the legacy mobility model was reduced.
Allows the company to exit higher-burn operating lines and simplify the structure.
The business depends on outside capital to fund operations and transition plans.
Geography
Q2/2025The company is based in New York and also maintains offices in Belgrade, reflecting a U.S. headquarters with European operating capability. Its legacy mobility and media businesses operated in Italy and the United States, while software services are delivered from Serbia. Geography matters because the company’s operating footprint has been tied to local transportation markets, cross-border service delivery, and asset sales in multiple jurisdictions.
Risks
The company faces substantial execution and financing risk because its business model depends on outside capital and a successful transition away from legacy operations. It also has exposure to legal claims, debt defaults, and related-party concentration, which can affect liquidity, control, and transaction flexibility. As a former micromobility operator, it remains exposed to the structural challenges of consumer transportation businesses, including high operating intensity and regulatory complexity.
- Financing dependenceImpact: HighLikelihood: High
Operations and expansion rely on debt and equity funding rather than internally generated cash.
Exposure: Company-wide
- Debt default and litigationImpact: HighLikelihood: High
Unpaid notes and a court judgment can force cash outflows and restrict flexibility.
Exposure - Related-party dependenceImpact: MediumLikelihood: High
Key software and financing arrangements involve entities controlled by major shareholders.
Exposure - Legacy mobility operating riskImpact: Medium
Micromobility businesses require dense utilization, local permits, and high operating discipline.
Exposure
Accounting
Judgemental itemsLegacy mobility and media businesses were reduced or sold, changing what is included in continuing results.
Impact: Affects revenue, operating expense, and trend comparability
Court judgments and defaulted notes are recognized as liabilities when probable and measurable.
Impact: Affects short-term liabilities and reported leverage
Software and financing arrangements involve entities tied to major shareholders.
Impact: Affects revenue recognition, disclosure, and governance scrutiny
Amendments to convertible notes can require extinguishment accounting.
Impact: Affects other income/expense and liability carrying values
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Last updated: 24/09/2026