# JOE & THE JUICE HOLDING A/S > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/joethejuiceholding). ## Overview JOE & THE JUICE HOLDING A/S is a Denmark-based holding company for the Joe & The Juice brand, operating a network of juice bars and food-and-beverage venues through its subsidiaries and franchise partners. The business centers on made-to-order drinks, sandwiches, coffee, and similar fresh-service offerings in retail and travel locations across multiple countries. ## Products & services • Fresh juice, smoothies, and shots • Coffee and espresso drinks • Sandwiches, wraps, and snacks • In-store and takeaway food-service concepts • Franchise and store operations • Retail-format beverage and food offerings - **Beverages** (45%) — Fresh juices, smoothies, shots, and coffee beverages sold in-store and to-go. - **Food** (25%) — Sandwiches, wraps, and snack items prepared for quick-service consumption. - **Store Sales** (20%) — Revenue from company-operated juice bars and café-style locations. - **Franchise Revenue** (10%) — Franchise-related income from partner-operated locations and territories. - Fresh juice, smoothies, and shots - Coffee and espresso drinks - Sandwiches, wraps, and snacks - In-store and takeaway food-service concepts - Franchise and store operations - Retail-format beverage and food offerings ## Customers Customers are consumers seeking quick-service food and beverages in urban, transit, and shopping locations. The brand also serves franchise partners and local operators in markets where the company expands through franchised stores. Demand is driven by convenience, menu familiarity, and the ability to offer fresh products for immediate consumption. - **End consumers** (primary) — Buy beverages and food items for immediate consumption and convenience. - **Transit and travel customers** (primary) — Buy grab-and-go drinks and snacks in airports, stations, and similar sites. - **Franchise operators** (secondary) — Buy the brand concept and operating model to run local stores. - **Commercial property hosts** (secondary) — Provide prime locations and customer traffic for store rollouts. - Urban consumers buying quick, fresh food and drinks - Commuters and travelers using grab-and-go locations - Health- and convenience-oriented café customers - Franchise partners operating local Joe & The Juice stores - Retail-location landlords and hosts supporting footfall ## Geography The company is headquartered in Denmark and operates across a multi-country store network. The annual report excerpt explicitly references franchise revenue from Bahrain, Canada, Iceland, Korea, Kuwait, Lebanon, Qatar, Saudi Arabia, and the United Arab Emirates, indicating a geographically diversified franchising footprint. Geography matters because the brand relies on prime-site retail locations, local consumer tastes, and country-specific franchise execution. - **Denmark** (0%) — No country-level revenue split disclosed in the provided excerpt. - **International** (100%) — Only franchise-country examples were disclosed; no revenue percentages provided. - Headquartered in Denmark - Franchise revenue spans the Middle East and other markets - Operations depend on prime retail and travel locations - Local execution affects menu, staffing, and service quality - Multi-country footprint diversifies demand but adds complexity ## Strategy The report points to a strategy of improving store productivity through data-driven and customer-centric store systems while increasing same-store sales in heritage locations. It also indicates continued use of franchising in selected markets, which can extend the brand with lower capital intensity and broaden geographic reach. - **Store productivity systems** (medium-term) — Better store systems can improve consistency, throughput, and customer experience across the network. - **Same-store sales growth** (short-term) — Existing locations are core to the model, so higher productivity at mature stores supports the network. - **Franchise expansion** (medium-term) — Franchise growth broadens market reach while relying on local operating partners. - Improve store systems and customer execution - Grow same-store sales in existing heritage stores - Use franchising to expand into selected markets - Strengthen customer-centric operating processes - Support consistent brand and product experience ## Risks The business is exposed to consumer-demand volatility, location execution risk, and dependence on well-performing franchise relationships. As a retail food-and-beverage concept with leased sites and perishable inputs, it also faces margin pressure from rent, labor, supply-chain disruptions, and food safety or quality failures. - **Consumer demand volatility** [high] — Sales depend on discretionary spending and traffic in each location. - **Franchise quality and compliance risk** [medium] — Franchise partners can affect brand standards, customer experience, and legal compliance. - **Lease and location fixed-cost exposure** [high] — Store-based concepts typically carry fixed rent and build-out commitments. - **Food safety and product quality** [high] — Fresh-prepared items require strong controls over sourcing, handling, and hygiene. - Consumer demand can shift quickly in discretionary food service - Poor site selection can reduce store traffic and sales - Franchise execution risk can affect brand consistency - Perishable inventory and labor costs can pressure operations - Leased locations create fixed-cost exposure ## Accounting The excerpt highlights revenue recognition issues around franchise arrangements, including allocation of transaction price between sale items and the right to additional goods. It also shows significant judgment in leases, pre-opening costs, inventory valuation, goodwill impairment testing, and provisions, all of which can materially affect reported earnings and asset values for a store-based consumer business. - **Franchise revenue recognition** — Can shift revenue between current and future periods - **Lease accounting** — Affects leverage, EBITDA-like metrics, and depreciation/interest expense - **Goodwill impairment** — Can cause large non-cash write-downs if store performance weakens - **Inventory valuation** — Can create write-downs for waste, shrink, or slow-moving stock - **Provisions and restoration costs** — Can materially affect liabilities and period expenses - Franchise revenue allocation affects timing of revenue recognition - Lease accounting drives balance sheet assets and liabilities - Pre-opening costs may be capitalized and amortized - Inventory is exposed to net realizable value write-downs - Goodwill and intangibles require annual impairment testing - Provisions reflect estimates for restoration and other obligations --- *Last updated: 2026-10-24T15:11:13.801174+00:00*