Inwido
Inwido is a Sweden-based group that develops, manufactures and sells windows and doors through a portfolio of local brands and operating companies across Europe. Its business combines production, direct sales and e-commerce for residential building and renovation customers, with operations organized into Scandinavia, Eastern Europe, e-Commerce and Western Europe.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueMade-to-order window products for renovation and new-build projects.
Residential door solutions sold through local brands and project channels.
Digitally ordered window and door products sold through online and direct channels.
Customer-facing services linked to delivery, fitting and project execution.
Coating, aluminum components and other internal supply activities.
Customers
Inwido sells mainly to residential end customers, including homeowners and property owners who buy windows and doors for renovation or replacement. It also serves builders, contractors and project customers involved in new residential construction, as well as buyers using direct-sales and online channels. Demand is driven by energy efficiency, housing activity, replacement cycles and design preferences.
Homeowners and property owners buying replacement windows and doors for energy efficiency, comfort and aesthetics.
Builders and contractors purchasing windows and doors for new housing projects and developments.
Customers buying through Inwido's direct sales model for customized product configurations.
Consumers and smaller buyers ordering standardized or configured products online.
Strategy
Inwido's strategy centers on combining organic growth with acquisitions, while improving productivity through skills, automation and smarter horizontal coordination. The company also aims to strengthen pricing, procurement, sustainability and manufacturing across the group, supporting its long-term goal of reaching SEK 20 billion in sales by 2030.
Broadens the European footprint and adds scale in fragmented window and door markets.
Improves manufacturing efficiency and supports consistent execution across many plants.
Creates group-wide leverage in pricing, procurement and sustainability.
Extends reach and supports a scalable sales model for customized products.
Geography
Inwido operates across Europe, with business areas covering Scandinavia, Eastern Europe, Western Europe and e-commerce sales into multiple markets. The company emphasizes a broad European footprint, which helps balance country-specific housing cycles and regulatory changes. Its manufacturing and sales model is local, with production units and brands close to end markets.
Risks
Inwido is exposed to housing-market cyclicality, since demand for windows and doors depends on renovation activity, new construction and consumer confidence. As a manufacturer with multiple plants, it also faces operational disruption risk from equipment failures, accidents, fire, natural disasters and strikes, while regulatory and political changes can affect product requirements and demand. Competition, product development execution and supply-chain costs are additional risks in a fragmented European market.
- Housing and renovation cycle sensitivityImpact: HighLikelihood: Medium
Demand depends on residential construction, replacement activity and consumer confidence.
Exposure: New-build is more cyclical than renovation
- Operational interruptions in manufacturingImpact: HighLikelihood: Medium
Plant outages, accidents, fire, natural disasters or strikes can halt output and disrupt deliveries.
Exposure: Multiple production units across Europe
- Product development and competitive pressureImpact: MediumLikelihood: Medium
Customers increasingly demand energy performance and innovation, requiring ongoing investment.
Exposure: Windows and doors with energy-efficiency features
- Regulatory and political changesImpact: MediumLikelihood: Low
Taxation, subsidies and building standards can alter demand and product specifications.
Exposure: Residential building and energy-efficiency rules
Accounting
Judgemental itemsSome contracts are recognized over time based on installation progress, affecting timing and comparability.
Impact: Can shift revenue and EBITA between periods
Goodwill is tested annually using management cash-flow forecasts and discount assumptions.
Impact: Could create large non-cash write-downs
Customer agreements, customer relations, software and development expenditure are amortized over finite lives.
Impact: Affects operating profit and comparability
Right-of-use assets and lease liabilities are recognized for production and vehicle leases.
Impact: Affects balance sheet leverage and EBITDA-style metrics
Trade receivables are subject to ECL provisioning under amortized-cost accounting.
Impact: Can increase bad-debt expense in weaker markets
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Last updated: 24/09/2026