Ilkka Oyj
Ilkka Oyj is a Finnish company operating in the marketing, technology, and media sectors. It manages a diverse portfolio of subsidiaries, including Liana Technologies, Evermade, and I-Mediat, which provide marketing and technology services under the Summa Collective brand. The company also publishes regional newspapers and local media through its subsidiary I-Mediat Oy. Ilkka is listed on the Nasdaq Helsinki and focuses on delivering innovative solutions to its clients through a combination of digital marketing, data services, and media offerings.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes digital marketing and technology solutions provided by subsidiaries like Liana Technologies.
Regional and local newspapers and media content published by I-Mediat Oy.
Customers
Ilkka serves a wide range of customers, primarily focusing on business clients seeking marketing, technology, and data services. Its customer base includes growth-oriented companies looking for innovative marketing solutions and data-driven insights. The media segment caters to local communities, providing them with reliable news and information through regional newspapers and digital platforms. Ilkka's strategic partnerships and B2B services are designed to enhance the competitive edge of its clients in various industries.
They purchase marketing and technology services to enhance their market presence.
Consume media content for news and information.
Engage in strategic marketing partnerships for competitive advantage.
Strategy
Ilkka's strategic priorities include strengthening its position in the marketing and technology sectors while maintaining its media operations. The company focuses on expanding its digital marketing capabilities and leveraging data analytics to offer innovative solutions. Ilkka is committed to enhancing its competitive advantage through strategic partnerships and international expansion, particularly in the Middle East. The company also aims to improve operational efficiency and profitability through organizational restructuring and cost management initiatives.
To offer innovative solutions and enhance competitive advantage.
To tap into emerging markets and diversify revenue streams.
Geography
Ilkka operates primarily in Finland, with offices in cities like Vaasa, Seinäjoki, and Helsinki. Its subsidiary, Liana Technologies, extends its reach internationally with offices in Sweden, Germany, France, the Middle East, and Hong Kong. This geographic presence allows Ilkka to serve a diverse client base and tap into emerging markets, particularly in the Middle East. The company's strong local presence in Finland supports its media operations, while its international offices facilitate the expansion of its marketing and technology services.
Risks
Ilkka faces several risks, including changes in media consumption patterns and the competitive landscape in digital marketing. The shift towards digital media poses challenges for traditional media operations. Additionally, the company is exposed to cybersecurity risks due to its expansion into digital services. Economic fluctuations and changes in market conditions can impact the demand for marketing and technology services. Ilkka also faces risks related to its investments, particularly in the volatile media sector.
- Media consumption shiftImpact: HighLikelihood: Medium
Affects traditional media operations as consumers move to digital platforms.
- Cybersecurity threatsImpact: HighLikelihood: Medium
Increased digital services heighten exposure to cyber risks.
Accounting
Judgemental itemsCritical for subscription-based services impacting revenue reporting.
Impact: Significant on financial performance
Affects financial statements due to office leases.
Impact: Material on balance sheet
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Last updated: 24/09/2026