Hiab Oyj
Hiab is a Finnish company specializing in load handling solutions, known for its innovative equipment and services. It operates within the industrial sector, focusing on providing smart and sustainable solutions for material handling. Hiab's product portfolio includes equipment for construction, waste management, recycling, defense logistics, and last-mile delivery. The company is committed to enhancing operational efficiency and sustainability through advanced technologies and strategic acquisitions, such as the purchase of ING Cranes to strengthen its position in Brazil.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes truck-mounted cranes, demountables, and tail lifts
Covers maintenance and support services for equipment
Customers
Hiab serves a diverse range of customers across various industries, including construction, waste management, recycling, defense logistics, and retail. Its customers value Hiab's solutions for their reliability, efficiency, and sustainability, which are critical for daily operations and long-term growth. The company focuses on building strong relationships with key accounts and expanding its service offerings to meet evolving customer needs. Hiab's strategic focus on North America and service expansion plays a crucial role in its growth strategy.
Purchases truck-mounted cranes and demountables for building projects
Uses forestry and recycling cranes for efficient operations
Requires durable and adaptable load handling systems
Strategy
Hiab's strategic priorities focus on achieving sustainable growth through innovation and operational efficiency. The company aims to increase its annual revenue growth to over 7% and improve its operating profit margin to 16% by 2028. Hiab is investing in system development to streamline processes and enhance profitability. The company also emphasizes expanding its service offerings and strengthening its presence in North America. Hiab is committed to reducing its carbon footprint, aligning with global sustainability trends and customer expectations.
To achieve sustainable growth and market leadership
To enhance profitability and competitiveness
To align with global trends and customer expectations
Geography
Q4/2025Hiab has a strong presence in the EMEA region, which accounts for the majority of its orders and revenue. The Americas, particularly North America, represent a significant market for growth, while the Asia-Pacific region offers emerging opportunities. The company's strategic acquisition of ING Cranes has bolstered its position in Brazil, enhancing its footprint in the Americas. Hiab's manufacturing and assembly operations are spread across key locations in Europe, including Finland, Poland, and Italy, supporting its global supply chain.
Share of the revenue the company reports by geography.
Risks
Hiab faces several risks, including economic uncertainty, geopolitical tensions, and supply chain disruptions that can affect demand and component availability. Changes in trade policies, such as tariffs, can impact pricing and operational complexity, particularly in the U.S. market. The company is also exposed to financial risks related to climate change, requiring strategic management to meet emission reduction commitments. Additionally, fluctuations in global economic conditions can lead to order cancellations or financial difficulties for customers, affecting Hiab's sales and profitability.
- Economic UncertaintyImpact: HighLikelihood: High
Affects demand and component availability
- Trade Policy ChangesImpact: MediumLikelihood: High
Impact pricing and operational complexity
- Climate ChangeImpact: MediumLikelihood: Medium
Requires strategic management for emission commitments
Accounting
Judgemental itemsAffects timing and comparability of financial results
Requires careful accounting for acquisitions
Complexities under IFRS 16 impact financial statements
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Last updated: 24/09/2026