Greater Than
Greater Than is a Stockholm-based software company that provides AI-driven risk intelligence for road safety and mobility. Its platform turns GPS and vehicle data from connected cars, telematics devices, dashcams, and mobile apps into driver scores, crash-probability insights, and climate-impact analytics for organizations that manage fleets, insurance, or mobility services.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueDriverDNA-based scoring and crash-probability analytics for road risk assessment.
Analytics that estimate driver-influenced fuel use, emissions, and EV battery impact.
SaaS access to dashboards, management tools, and reporting modules.
API and SDK connectivity for telematics, OEM, dashcam, and app data feeds.
Apps, communication tools, and gamification features for behavior change.
Customers
Greater Than sells to B2B customers that own or control GPS driving data and want to convert it into risk intelligence. Core buyers include motor insurers, telematics providers, fleet operators, mobility companies, and transport businesses that use the scores for pricing, safety programs, sustainability reporting, and driver engagement.
Buy crash-probability and driver-risk analytics to support pricing, underwriting, and portfolio management.
Use the platform to segment GPS data, enrich offerings, and create insurance-related services.
Purchase dashboards and intervention tools to reduce accidents, monitor drivers, and improve safety programs.
Use driver scores to manage operational risk, improve utilization, and support driver behavior change.
Use analytics to monetize data assets and support sustainability or ESG reporting use cases.
Strategy
The company’s strategy is to position its AI as a global scoring standard for road safety and climate impact, with comparable risk outputs across vehicle types, geographies, and data sources. It is also broadening use cases from insurance toward fleet customers and ESG-related applications, while keeping the product fully digital and easy to integrate through API or SDK connections.
Diversifies demand and increases the number of organizations that can use the platform for safety and ESG analytics.
Comparable risk scoring across geographies and vehicle types is the core differentiator versus traditional telematics.
Per-user subscriptions and add-ons can expand wallet share once a customer is integrated.
Geography
Greater Than describes its business as globally scalable, with AI trained on driving data from more than 106 countries and 1,600 cities. The company operates through an international footprint that includes Stockholm, Singapore, Tokyo, Denver, Palo Alto, London, and Brussels, reflecting a sales and partner model that can serve customers across regions without local hardware dependence.
Risks
Greater Than depends on continued customer adoption of a relatively specialized analytics product, so demand can be uneven if insurers or fleets delay new data projects. The business also faces execution risk from limited organizational resources, dependence on key personnel, and the need to keep its AI model accurate and differentiated as telematics and mobility analytics evolve.
- Limited resourcesImpact: HighLikelihood: High
The company states it is small with constrained management, administrative, and capital resources.
Exposure - Future financing needsImpact: HighLikelihood: High
Additional investment may be required to fund development and growth before the business reaches scale.
Exposure: Liquidity and strategic flexibility
- Demand uncertaintyImpact: MediumLikelihood: High
The market is described as fast-moving and not yet mature, which makes forecasting difficult.
Exposure: Revenue timing and customer conversion
- Macro and geopolitical pressureImpact: MediumLikelihood: Medium
Higher energy prices and interest rates can weaken customer purchasing power and supplier conditions.
Exposure: Sales cycles and operating costs
- Dependence on key personnelImpact: Medium
Specialized AI and data analytics capabilities rely on a limited number of critical employees.
Exposure: Product continuity and customer delivery
Accounting
Judgemental itemsSubscription and add-on services are billed per user per month, so timing and contract allocation affect reported revenue.
Impact: Revenue is likely recognized over time as services are delivered.
Software and AI platform development may involve capitalization judgments and subsequent amortization or impairment.
Impact: Affects EBITDA, operating profit, and balance-sheet asset values.
If growth or customer adoption disappoints, capitalized software or other intangibles may need write-downs.
Impact: Could create non-cash charges in periods of weaker performance.
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Last updated: 24/09/2026