G2MNasdaq StockholmConsumer DiscretionaryIFRS · SEK

Gentoo Media

Gentoo Media operates a multi-channel audience acquisition platform specializing in connecting high-value players with leading online gaming operators. The company generates revenue primarily through performance-based revenue share agreements, leveraging its portfolio of proprietary digital assets to attract high-intent users. With a global presence and more than 65 websites, Gentoo Media optimizes traffic sources and commercial partnerships to maintain competitiveness in regulated and growth markets. The company's strategic focus on quality, authority, and technical robustness supports its long-term growth and operational stability.

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Revenue98.7m SEK
−19.6 %y/y
Operating profit (EBIT)17.7m SEK
−55.1 %y/y
EBIT margin17.9%
−14.2 ppy/y
Net income0.0m SEK
+100.0 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

-50050100150m SEK2020: 62 m SEK2020: EBIT -7.2 m SEK20202021: 79 m SEK2021: EBIT 7.2 m SEK20212022: 105 m SEK2022: EBIT 12 m SEK20222023: 89 m SEK2023: EBIT 28 m SEK20232024: 123 m SEK2024: EBIT 39 m SEK20242025: 99 m SEK2025: EBIT 18 m SEK20259918
RevenueOperating profit (EBIT)
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Business

Share of revenue
Audience Acquisition60 %

Includes multi-channel platforms for acquiring high-value users.

Revenue Share Agreements59 %

Performance-based agreements with gaming operators.

Paid Media16 %

Capabilities in search engine marketing and social platforms.

Listing and Marketing Fees25 %

Fees for premium visibility across digital environments.

Customers

Gentoo Media's customer base primarily consists of online gaming operators seeking high-value players. These operators benefit from Gentoo Media's ability to attract high-intent users through its proprietary digital assets and multi-channel acquisition strategies. The company's performance-based revenue share agreements align its growth with that of its partners, ensuring mutual success. Additionally, Gentoo Media provides listing and marketing services to operators, enhancing their visibility and engagement with potential players.

Online Gaming Operators

They buy user acquisition services to attract high-value players.

Digital Marketing Clients

They use listing and marketing services for visibility.

Strategy

Gentoo Media's strategic priorities focus on optimizing its multi-channel acquisition framework and strengthening stakeholder engagement regarding ESG performance. The company aims to enhance resilience and compliance with evolving global regulations, ensuring it remains ahead of mandatory requirements. By focusing on quality and authority in its digital assets, Gentoo Media supports long-term growth and operational stability. The company's sustainability strategy further reinforces its commitment to building a robust foundation for future success.

Framework optimizationShort term

To drive efficiency using insights from data collection.

Stakeholder engagementMedium term

To clearly quantify ESG performance.

Resilience & ComplianceLong term

To adapt to evolving regulations.

Geography

Gentoo Media has a global presence with key operations in Malta, Spain, England, Denmark, and Serbia. The company's strategic expansion into the US market highlights its focus on strengthening geographic exposure in important regions. This global footprint allows Gentoo Media to optimize its traffic sources and maintain competitiveness across various regulated and growth markets. The diverse geographic presence also supports the company's scalability and ability to adapt to different market conditions.

Risks

Gentoo Media faces several risks, including market volatility affecting sports margins and the impact of regulatory changes in the online gaming industry. The company's reliance on performance-based revenue share agreements exposes it to fluctuations in partner performance. Additionally, the expansion into new geographic markets presents challenges related to compliance and competitive dynamics. The company's strategic focus on quality and authority in its digital assets helps mitigate some of these risks, but ongoing vigilance is required to navigate the complex regulatory landscape.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Regulatory changes1Market volatility2Partner performance3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Regulatory changesImpact: CriticalLikelihood: Medium

    Impact compliance and operational strategies.

  2. Market volatilityImpact: HighLikelihood: Low

    Affects sports margins and revenue stability.

  3. Partner performanceImpact: HighLikelihood: Low

    Revenue depends on partner success.

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Accounting

Judgemental items
Revenue recognition

Aligns with partner earnings and affects reported revenue.

Impact: high

Seasonal fluctuations

Affect quarterly revenue comparability.

Impact: medium

Restatement of comparatives

Corrects revenue recognition errors.

Impact: high

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Last updated: 24/09/2026