Enad Global 7
Enad Global 7 (EG7) is a Stockholm-based group of companies in the gaming industry, specializing in the development, marketing, publishing, and distribution of PC, console, and mobile games. The company operates globally, leveraging its subsidiaries like Daybreak Games, Piranha Games, and Big Blue Bubble to create original IPs and provide consulting services to other publishers. EG7 also has a strong marketing arm, Petrol, which has contributed to the release of over 2,000 titles, including major brands like Call of Duty and Destiny. The company's publishing and distribution expertise is further enhanced by Fireshine Games, which handles both physical and digital publishing.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueIncludes development of original IPs and consulting services.
Involves both physical and digital publishing of games.
Marketing and promotional services for game releases.
Operation and management of live service games.
Customers
EG7 serves a diverse range of customers within the gaming industry, including individual gamers, other game publishers, and developers seeking consulting services. The company's original IPs attract gamers globally, while its consulting services are sought by publishers looking to enhance their game development processes. EG7's marketing services cater to game developers and publishers aiming to maximize their game releases' visibility and impact. The company's live service games provide ongoing entertainment to a dedicated player base, ensuring a steady stream of revenue.
Purchase and play EG7's original IPs for entertainment.
Utilize EG7's consulting and marketing services to enhance game development and release.
Engage EG7 for marketing and distribution services to reach wider audiences.
Strategy
EG7's strategic priorities include expanding its portfolio of original IPs and enhancing its live service game operations. The company is focused on strategic acquisitions, such as Singularity 6, to bolster its development capabilities. EG7 aims to leverage its marketing expertise to increase the visibility and success of its game releases. The company is also investing in middle-market publishing and expanding its pipeline of indie titles. These strategic moves are designed to strengthen EG7's competitive position and ensure long-term growth in the dynamic gaming industry.
To drive growth and diversify revenue streams.
To ensure stable and predictable revenue.
To maximize the success of game releases.
Geography
Q4/2025EG7 operates on a global scale, with a significant presence in North America and Europe. The company is headquartered in Stockholm, Sweden, and has 12 offices worldwide. Key markets include the USA, Canada, and various European countries, which contribute significantly to the company's revenue. This geographic diversity helps mitigate risks associated with regional economic fluctuations and allows EG7 to tap into a broad customer base. The company's operations in these regions are supported by its subsidiaries, which are strategically located to maximize market reach.
Share of the revenue the company reports by geography.
Risks
EG7 faces several risks, including the highly competitive nature of the gaming industry, which can impact market share and profitability. The company's reliance on successful game releases poses a risk if titles underperform. Currency fluctuations, particularly between SEK and USD, can affect financial results. Additionally, the rapid pace of technological change requires continuous investment in new technologies and platforms. The company also faces risks related to goodwill impairment, as seen with the write-down in Piranha Games.
Significant write-downs can affect financial statements.
High competition can erode market share and profitability.
Fluctuations between SEK and USD can impact financial results.
Accounting
Judgemental itemsTiming affects reported revenue and financial health.
Impact: high
Write-downs can significantly impact earnings.
Impact: high
Affects revenue and expense reporting.
Impact: medium
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Last updated: 24/09/2026