EcoUp Oyj
EcoUp Oyj is a Finnish company that promotes the green transition in the construction industry by producing carbon-neutral, energy-efficient, and circular economy-based materials, services, and technology. With over 40 years of experience, EcoUp helps construction industry players reduce their environmental impact. The company is listed on Nasdaq Helsinki's First North Finland market and is headquartered in Oulu, Finland.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes carbon-neutral and energy-efficient materials for construction.
Circular economy-based technologies for the building industry.
Services aimed at reducing environmental impact for construction firms.
Customers
EcoUp serves a diverse range of customers primarily in the construction industry, including building contractors, architects, and developers who are focused on sustainable building practices. These customers are motivated by the need to comply with environmental regulations and the growing demand for green building solutions. EcoUp's products and services are particularly attractive to those looking to reduce their carbon footprint and enhance energy efficiency in their projects. The company's long-standing expertise in circular economy solutions also appeals to customers seeking innovative and sustainable materials.
Purchase sustainable materials to meet project specifications and regulations.
Utilize energy-efficient materials and technologies for innovative designs.
Focus on reducing carbon footprint and enhancing project sustainability.
Strategy
EcoUp's strategic priorities include enhancing its product offerings in the circular economy and expanding its market presence in the Nordic region. The company aims to achieve organic growth through innovation in sustainable construction materials and technologies. EcoUp is also focused on improving operational efficiencies to maintain competitive pricing. However, recent updates indicate that the company has withdrawn its medium-term financial targets due to market uncertainties.
To lead in sustainable construction solutions.
To increase market share in the Nordics.
To maintain competitive pricing.
Geography
EcoUp is headquartered in Oulu, Finland, and operates primarily in the Nordic region. The company has a significant presence in Finland with subsidiaries in Kouvola and Nurmijärvi, and it also operates in Sweden through Ekovilla Sverige Ab. This geographic focus allows EcoUp to leverage the strong demand for sustainable construction solutions in these environmentally conscious markets. The company's operations are strategically located to optimize logistics and access to key raw materials.
Risks
EcoUp faces several risks typical of its industry, including disruptions in production or supply chains, and challenges in raw material availability. Regulatory changes in the construction sector can also impact the company's operations positively or negatively. Additionally, issues in customer relationship management or product liability could adversely affect EcoUp's financial position. The company must navigate these risks while adapting to a shifting business environment.
- Raw Material AvailabilityImpact: CriticalLikelihood: Medium
Essential for production continuity.
- Supply Chain DisruptionsImpact: HighLikelihood: Medium
Can impact production and delivery schedules.
- Regulatory ChangesImpact: Medium
May affect market operations and compliance.
Accounting
Judgemental itemsImpacts timing of earnings reporting.
Impact: high
Causes fluctuations in quarterly results.
Impact: medium
Affect financial liabilities and reserves.
Impact: medium
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Last updated: 24/09/2026