CLAS-BNasdaq StockholmConsumer DiscretionaryIFRS · SEK

Clas Ohlson

Clas Ohlson is a Nordic retail company founded in 1918 in Insjön, Sweden. It offers a wide range of practical, value-for-money products designed to solve everyday problems, with a focus on sustainability and repairability. The company operates through physical stores in Sweden, Norway, and Finland, as well as a rapidly growing online platform. Clas Ohlson also provides spare parts and accessories through its Spares Group subsidiaries, catering to both B2C and B2B customers across Europe.

Ask about the company
Revenue12.5bn SEK
+7.6 %y/y
Operating profit (EBIT)1,171m SEK
−0.0 %y/y
EBIT margin9.4%
−0.7 ppy/y
Net income1,169m SEK
+32.5 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

051015bn SEK2020: 8.3 bn SEK2020: EBIT 0.61 bn SEK20202021: 8.8 bn SEK2021: EBIT 0.72 bn SEK20212022: 9.0 bn SEK2022: EBIT 0.31 bn SEK20222023: 10.2 bn SEK2023: EBIT 0.72 bn SEK20232024: 11.6 bn SEK2024: EBIT 1.2 bn SEK20242025: 12.5 bn SEK2025: EBIT 1.2 bn SEK202512.51.2
RevenueOperating profit (EBIT)
Ask Clarifo about Clas Ohlson

Business

Share of revenue
Retail Products60 %

Includes practical and value-for-money products for everyday needs.

Spare Parts and Accessories20 %

Spare parts and accessories for electronics and other products.

Batteries and Electronic Accessories10 %

Includes batteries and various electronic accessories.

Online Sales10 %

Sales through online platforms, including Clas Ohlson and Spares.

Customers

Clas Ohlson serves a diverse customer base primarily in the Nordic region, including both individual consumers and businesses. The company attracts customers looking for practical solutions to everyday problems, with a focus on sustainability and value for money. Its loyalty program, Club Clas, boasts around 5.9 million members, indicating a strong customer retention strategy. Additionally, through its Spares Group, Clas Ohlson reaches B2B customers across Europe, offering spare parts and accessories for electronics.

Individual Consumers

Buy practical, everyday products for home use.

B2B Customers

Purchase spare parts and accessories for electronics.

Loyalty Program Members

Engage with exclusive offers and benefits.

Strategy

Clas Ohlson's strategic priorities focus on sustainable and profitable growth through operational efficiency and a strong product assortment. The company aims to enhance its competitive advantages by investing in its brand, customer experience, and omni-channel strategy. It plans to expand its online sales while optimizing its physical store network. Sustainability is a core component of its strategy, with an emphasis on product repairability and extending product lifespans.

Sustainable GrowthLong term

To ensure long-term profitability and market relevance.

Online ExpansionMedium term

To capture growing e-commerce demand.

Operational EfficiencyShort term

To improve margins and competitiveness.

Geography

Clas Ohlson operates primarily in the Nordic region, with physical stores in Sweden, Norway, and Finland. The company has a strong market presence in these countries, supported by a rapidly growing online business. Its distribution center in Insjön, Sweden, serves as the hub for its logistics operations. The Spares Group extends Clas Ohlson's reach across Europe, providing spare parts and accessories through various sales channels.

Risks

Clas Ohlson faces several business and financial risks, including changes in consumer behavior, currency fluctuations, and operational challenges. The company's reliance on its distribution center in Insjön poses logistical risks, while its exposure to currency fluctuations, particularly in NOK and USD, can impact financial performance. Additionally, the competitive retail environment and technological shifts present strategic risks. Sustainability and regulatory compliance are also critical areas of focus.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Currency Fluctuations1Consumer Behavior Changes2Logistical Risks3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Currency FluctuationsImpact: HighLikelihood: Medium

    Exposure to NOK and USD affects cost and revenue.

  2. Consumer Behavior ChangesImpact: HighLikelihood: Medium

    Shifts in buying patterns can impact sales.

  3. Logistical RisksImpact: MediumLikelihood: Low

    Centralized distribution center poses operational risks.

Ask Clarifo about Clas Ohlson

Accounting

Judgemental items
Revenue Recognition

Timing affects quarterly financial comparisons.

Impact: high

Currency Hedging

Manages exposure to NOK and USD fluctuations.

Impact: medium

Lease Accounting

IFRS 16 impacts reported liabilities and expenses.

Impact: medium

Similar listed companies

Publicly listed companies with a comparable business focus.

Volvo Car

VOLCAR-B · Consumer Discretionary

Volvo

VOLV-B · Industrials

ASSA ABLOY

ASSA-B · Industrials

Husqvarna B

HUSQ-B · Consumer Discretionary

Byggmax Group

BMAX · Consumer Discretionary

Elon

ELON · Consumer Discretionary

Last updated: 24/09/2026