BRILLNasdaq StockholmConsulting ServicesIFRS · SEK

Brilliant Future

Brilliant Future is a Swedish SaaS company that develops digital tools for measuring and improving customer experience, employee engagement, and customer service performance. Its platform combines survey software, analytics, and consulting services, with operations centered in Stockholm and customers in more than 50 countries.

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Revenue85.9m SEK
+0.5 %y/y
Operating profit (EBIT)-6.4m SEK
−17.6 %y/y
EBIT margin-7.5%
−1.1 ppy/y
Net income-6.1m SEK
−28.5 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-50050100m SEK2021: 99 m SEK2021: EBIT -26 m SEK20212022: 80 m SEK2022: EBIT -32 m SEK20222023: 89 m SEK20232024: 86 m SEK2024: EBIT -5.5 m SEK20242025: 86 m SEK2025: EBIT -6.4 m SEK2025TTM 2026: 85 m SEKTTM 2026: EBIT -6.8 m SEKTTM85-6.8
RevenueOperating profit (EBIT)TTM = last 12 months, not a full fiscal year
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Business

Share of revenue
Employee Experience (EX)35 %

Tools for measuring employee engagement, sentiment, and workplace feedback.

Customer Experience (CX)35 %

Survey and analytics solutions that help organizations track customer loyalty and satisfaction.

Contact Center Intelligence15 %

Analytics for customer service operations, including performance and interaction insights.

Consulting Services10 %

Advisory and implementation support that helps customers act on survey and analytics results.

AI Conversation Analysis5 %

Automated text and dialogue analysis that categorizes customer feedback and identifies drivers.

Customers

Brilliant Future sells to organizations that want to measure and improve how customers and employees experience the business. The customer base includes private-sector companies, public-sector organizations, and service-intensive businesses that use recurring surveys and analytics to guide decisions. Customers buy the platform to benchmark performance, identify improvement areas, and turn feedback into operational action.

Private-sector enterprises

Buy CX, EX, and service analytics to improve loyalty, engagement, and operational decisions.

Public-sector organizations

Use survey and feedback tools to measure service quality and employee experience.

Customer service and contact center teams

Buy interaction analytics and feedback tools to improve service quality and efficiency.

HR and people leadership teams

Use employee surveys and engagement analytics to monitor culture and retention drivers.

Consulting and insight users

Purchase advisory support to interpret results and implement improvement actions.

Strategy

The company is focused on expanding recurring subscription revenue and building a more scalable SaaS model. It is also investing in AI-based product development, including automated conversation analysis and team-adapted employee surveys, to strengthen differentiation and reduce churn.

Expand subscription-based SaaS revenueShort term

Recurring contracts improve predictability and support a more scalable delivery model.

Commercialize AI-driven productsShort term

Automation and text analysis can deepen product differentiation and improve customer value.

Integrate EX and CX into one platformMedium term

A combined view of employee and customer data is a key differentiator versus point solutions.

Improve scalability through process and organization designShort term

A leaner operating model supports delivery efficiency and product development capacity.

Geography

Brilliant Future is headquartered in Stockholm and serves customers in more than 50 countries. The reports indicate a business split across private-market, public-sector, and consulting activities in Sweden, while the broader customer base is international and not concentrated in a single disclosed country mix.

Risks

Brilliant Future faces execution risk tied to a small organization, dependence on key personnel, and reliance on stable IT systems. It also operates in a competitive market where larger HR, CRM, and customer-service platforms can bundle similar functionality, while rapid AI adoption raises the risk of product substitution and faster innovation by rivals.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Key-person dependence1IT systems and cybersecurity2
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Key-person dependenceImpact: HighLikelihood: Medium

    A small organization relies on a limited number of specialists and managers for product and market development.

    ExposureProduct developmentCustomer relationshipsLeadership continuity
  2. IT systems and cybersecurityImpact: HighLikelihood: Medium

    The business depends on uninterrupted software operation, development tools, and secure infrastructure.

    ExposurePlatform uptimeData integrityService delivery
  3. Competitive pressureImpact: High

    The company competes with specialized vendors and larger software suites offering overlapping features.

    ExposurePricingCustomer retentionNew sales conversion
  4. AI-driven disruptionImpact: Medium

    Rapid advances in AI can lower barriers to entry and shorten product cycles in analytics software.

    Exposure: Product relevance and differentiation

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Accounting

Judgemental items
Revenue recognition for subscriptions and consulting

Recurring SaaS fees and project-based consulting may have different recognition patterns and timing.

Impact: Quarterly revenue mix and deferred revenue balances

Capitalized development costs

Software development may be capitalized when criteria are met, requiring judgment on future economic benefit.

Impact: Intangible assets, amortization, and operating profit

Impairment of intangible assets

Product investments and acquired software-related assets may need write-downs if expected benefits weaken.

Impact: Balance sheet carrying values and earnings volatility

Seasonality and contract timing

Survey and consulting activity can vary by customer budgeting and implementation cycles.

Impact: Quarter-to-quarter revenue and margin comparability

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Last updated: 24/09/2026

Brilliant Future (BRILL) Revenue, Earnings & Financials 2025 – Clarifo