BOOZTNasdaq StockholmConsumer DiscretionaryIFRS · SEK

Boozt

Boozt is a Nordic online department store that sells curated fashion, kids, sport, beauty and home products through its own e-commerce platforms. The group operates two main storefronts, Boozt.com and Booztlet.com, and runs much of the customer experience, technology and fulfilment flow in-house.

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Revenue8,287m SEK
+0.5 %y/y
Operating profit (EBIT)404m SEK
−10.6 %y/y
EBIT margin4.9%
−0.6 ppy/y
Net income342m SEK
+0.0 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

02,0004,0006,0008,00010,000m SEK2020: 4,359 m SEK2020: EBIT 182 m SEK20202021: 5,814 m SEK2021: EBIT 265 m SEK20212022: 6,743 m SEK2022: EBIT 253 m SEK20222023: 7,755 m SEK2023: EBIT 299 m SEK20232024: 8,244 m SEK2024: EBIT 452 m SEK20242025: 8,287 m SEK2025: EBIT 404 m SEK20258,287404
RevenueOperating profit (EBIT)
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Business

Share of revenue
Fashion55 %

Apparel, footwear and accessories sold through Boozt.com and Booztlet.com.

Kids15 %

Children's clothing, shoes and related lifestyle products.

Sport10 %

Sportswear, activewear and related equipment and apparel.

Beauty10 %

Beauty, personal care and grooming products sold online.

Home10 %

Home and interior products offered as part of the curated assortment.

Customers

Boozt serves Nordic consumers who shop online for branded fashion and lifestyle products and value convenience, assortment curation and fast delivery. The customer base spans full-price shoppers on Boozt.com and value-oriented shoppers on Booztlet.com, with demand shaped by seasonality, promotions and brand preference.

Nordic fashion and lifestyle consumers

Buy apparel, footwear and accessories online for convenience and brand selection.

Value and outlet shoppers

Buy discounted and end-of-season products through Booztlet.com.

Families and kidswear buyers

Purchase children's clothing and related lifestyle products for recurring household needs.

Beauty and home shoppers

Buy beauty, personal care and home products as part of a broader basket.

Strategy

Boozt's strategy centers on growing organic market share in Nordic online retail while keeping tight control over the customer experience, assortment and fulfilment chain. The company also uses Booztlet as a complementary outlet channel and plans to expand fulfilment capacity to support future growth.

Organic growth and market share expansionMedium term

The business is built on scaling Nordic e-commerce demand through assortment, service and brand selection.

Fulfilment capacity expansionMedium term

More capacity supports higher order volumes and service levels as the platform scales.

Platform and customer experience controlLong term

Owning the tech stack helps Boozt maintain service quality and scale efficiently.

Capital discipline and shareholder returnsShort term

The company balances reinvestment with returning surplus cash after funding growth.

Geography

Boozt is focused on the Nordic region, with its business model built around serving customers across Denmark, Sweden, Norway and Finland. The company’s operations, fulfilment setup and brand relationships are designed for cross-border Nordic e-commerce, so currency movements and regional consumer demand matter directly to performance.

Risks

Boozt is exposed to demand swings in Nordic fashion retail, supply-chain disruption and execution risk in its technology and fulfilment systems. Its outlet channel, flexible buying model and daily sales monitoring are designed to reduce inventory and demand risk, but the business remains sensitive to macroeconomic conditions, brand reputation and cyber/infrastructure failures.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Macroeconomic factors1Supply chain disruption2IT security and infrastructure3Brand and reputation4ESG and sustainability expectations5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Macroeconomic factorsImpact: HighLikelihood: Medium

    Fashion and lifestyle demand is sensitive to consumer confidence, spending power and regional conditions.

    Exposure: Nordic consumer demand and inventory levels

  2. Supply chain disruptionImpact: HighLikelihood: Medium

    Dependence on brand partners and distribution partners can affect product availability.

    ExposureBrand supplyLogisticsDelivery performance
  3. IT security and infrastructureImpact: HighLikelihood: Low

    The webstore, payments and fulfilment depend on stable and secure systems.

    ExposureOrderingCheckoutFulfilmentAnalytics
  4. Brand and reputationImpact: MediumLikelihood: Medium

    The business depends on trust, service quality and customer perception.

    ExposureCustomer retentionEmployee attractionPartner relationships
  5. ESG and sustainability expectationsImpact: MediumLikelihood: Low

    As a retailer with a large value chain, Boozt faces scrutiny on sourcing and sustainability claims.

    ExposureCustomer expectationsSupplier standardsReputational risk
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Accounting

Judgemental items
Inventory write-downs and markdowns

Fashion retail requires seasonal markdowns and outlet disposal of older stock.

Impact: Affects gross margin, inventory carrying value and outlet economics

Goodwill and trademark impairment

Acquired intangibles are tested annually and depend on forecast cash flows.

Impact: Can create non-cash impairment charges if assumptions weaken

Lease accounting

The fulfilment center and other premises create material right-of-use assets and lease liabilities.

Impact: Affects EBITDA, depreciation, interest expense and leverage metrics

Expected credit losses and provisions

Receivables and legal or operational claims require judgmental estimates.

Impact: Affects operating expenses and balance sheet reserves

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Last updated: 24/09/2026

Boozt Revenue, Earnings & Financials 2025 – Clarifo