AGILCNasdaq CopenhagenSoftware - ApplicationIFRS · DKK

AGILLIC A/S

AGILLIC A/S is a Denmark-based software company that develops a customer data and marketing automation platform for organizations that want to manage, segment, and activate customer communications from one system. The company is organized around a software-as-a-service model and serves customers that use data-driven, cross-channel marketing workflows.

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Revenue58.4m DKK
−2.9 %y/y
Operating profit (EBIT)-4.6m DKK
+62.4 %y/y
EBIT margin-7.9%
+12.4 ppy/y
Net income-7.1m DKK
−115.1 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

-20020406080m DKK2021: 53 m DKK2021: EBIT -11 m DKK20212022: 67 m DKK2022: EBIT -11 m DKK20222023: 65 m DKK2023: EBIT -11 m DKK20232024: 60 m DKK2024: EBIT -12 m DKK20242025: 58 m DKK2025: EBIT -4.6 m DKK202558-4.6
RevenueOperating profit (EBIT)
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Business

Share of revenue
Customer data platform35 %

Software for collecting, structuring, and activating customer data across channels.

Marketing automation35 %

Tools that automate campaign execution, journeys, and customer communications.

Personalization and messaging20 %

Modules for personalized content, email delivery, and omnichannel outreach.

Analytics and services10 %

Implementation, onboarding, and analytical support related to the platform.

Customers

AGILLIC sells to organizations that need to manage large customer databases and run targeted marketing campaigns, especially businesses with recurring customer relationships. Its users typically buy the platform to improve segmentation, automate communications, and coordinate customer touchpoints across channels.

Retail and consumer brands

Buy the platform to segment customers and run personalized campaigns across touchpoints.

Financial services

Use customer data and automation to manage compliant, targeted communications.

Media and subscription businesses

Use the system to improve retention, engagement, and audience messaging.

Other data-driven enterprises

Adopt the software for cross-channel marketing orchestration and analytics.

Strategy

AGILLIC's strategy is centered on expanding adoption of its customer data and marketing automation platform with organizations that need more precise segmentation and orchestration of communications. The business depends on deepening platform usage, adding modules and use cases, and retaining customers through embedded workflows and data dependencies.

Grow recurring platform usageMedium term

Higher platform penetration increases stickiness and lifetime value.

Deepen customer integrationsMedium term

Embedded data and workflow integrations reduce churn risk.

Broaden market reach in EuropeLong term

A wider regional footprint diversifies revenue and expands the addressable market.

Geography

AGILLIC is headquartered in Denmark and appears to serve customers primarily in Nordic and broader European markets. Its business is shaped by the fact that software sales and implementations can be delivered across borders, while customer language, regulatory needs, and data-handling requirements still vary by country.

Risks

AGILLIC faces typical software risks such as competition from larger marketing technology vendors, customer churn, and the need to keep its product relevant as data and messaging workflows evolve. Because its offering depends on customer adoption and integration into business processes, sales cycles can be long and implementation quality can affect retention and renewals.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Competitive pressure from larger software platforms1Data privacy and marketing compliance2Customer retention and renewal risk3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Competitive pressure from larger software platformsImpact: HighLikelihood: High

    Customers can choose broader suites with marketing, CRM, and data tools in one stack.

    Exposure: Core platform demand and pricing power

  2. Data privacy and marketing complianceImpact: HighLikelihood: High

    Customer data use and campaign automation are affected by GDPR and related rules.

    Exposure: Product functionality and customer deployment

  3. Customer retention and renewal riskImpact: HighLikelihood: Medium

    The model depends on continued use of the platform and embedded workflows.

    Exposure: Subscription revenue base

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Accounting

Judgemental items
Revenue recognition

Software subscriptions and implementation services may be recognized at different times.

Impact: Affects revenue timing and deferred revenue

Capitalized development costs

Software development may be capitalized and later amortized or impaired.

Impact: Affects operating profit and intangible assets

Contract balances

Billing timing can create contract assets or deferred revenue.

Impact: Affects working capital and reported revenue

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Last updated: 24/10/2026

AGILLIC A/S (AGILC) Revenue, Earnings & Financials 2025 – Clarifo