Zevia PBC
Zevia PBC is a U.S.-based beverage company focused on zero sugar, naturally sweetened soft drinks and related better-for-you beverages. Its portfolio includes soda, energy drinks, and organic tea products sold primarily in the United States and Canada through retail, club, mass, natural, convenience, and e-commerce channels.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueCarbonated soft drinks sweetened with plant-based ingredients and no sugar.
Zero sugar energy beverages sold through retail and e-commerce channels.
Tea-based beverages positioned as naturally sweetened, better-for-you drinks.
Additional flavors, package formats, and adjacent beverage offerings.
Customers
Zevia sells mainly to retailers and distributors that place its beverages in grocery, drug, warehouse club, mass, natural, convenience, and e-commerce channels. The end consumer is health-conscious and seeks zero sugar, zero calorie, and plant-based beverage options. The company also relies on trade promotions and other sales incentives to support shelf placement, velocity, and repeat purchases.
Large grocery, drug, mass, and warehouse customers that buy for shelf placement and consumer turnover.
Wholesale partners that resell Zevia into smaller accounts and help expand channel coverage.
Health-oriented retailers that buy Zevia for its zero sugar, plant-based positioning.
Online shoppers purchasing directly through digital retail channels for convenience and variety.
Strategy
Zevia is focused on growing brand awareness, expanding distribution, and increasing velocity in key retail accounts. It is also investing in product innovation and route-to-market execution while concentrating on its highest-margin carbonated better-for-you beverages. Promotional support remains an important tool for maintaining shelf presence and consumer trial in a competitive beverage market.
More doors and better placement increase consumer reach and repeat purchase potential.
Trade support helps move product off shelves and supports consumer trial.
New flavors and formats can refresh demand and defend brand relevance.
A leaner operating model supports scaling and better route-to-market performance.
Geography
Q1/2026Zevia’s business is concentrated in the United States and Canada, where it sells through a broad retail and distributor network. Its products are manufactured and warehoused through third-party facilities in both countries, which ties supply availability to North American production and logistics. The company’s geographic exposure is therefore shaped by U.S. and Canadian consumer demand, cross-border trade conditions, and retailer channel mix.
Share of the revenue the company reports by geography.
Risks
Zevia is exposed to demand volatility, retailer inventory management, and intense competition in the beverage aisle, all of which can affect sales volumes and shelf space. It also faces supply-chain and cost risks tied to tariffs, inflation, and third-party manufacturing, since it relies on external production and North American logistics. Because the company depends on trade promotions and distributor relationships, execution risk in channel management can materially affect growth and brand momentum.
- Trade policy and tariff disruptionImpact: HighLikelihood: High
The company sources and sells across North America, so tariffs can raise costs and affect affordability.
Exposure - Consumer demand weakness in a discretionary categoryImpact: HighLikelihood: High
Beverage purchases can shift toward lower-priced alternatives during inflation or downturns.
Exposure: Retail sell-through and repeat purchases
- Channel inventory and distribution lossImpact: HighLikelihood: High
Lost distribution or retailer destocking can quickly reduce sales volumes.
Exposure - Supply chain dependence on third partiesImpact: MediumLikelihood: Low
Manufacturing and warehousing are outsourced, so service failures can disrupt availability.
Exposure: Contract manufacturing and third-party logistics
Accounting
Judgemental itemsCash discounts, rebates, allowances, and promotions reduce reported net sales and require estimation.
Impact: Affects revenue recognition and comparability across periods
Trade spending for displays, new products, and consumer incentives must be estimated before settlement.
Impact: Affects SG&A and net sales presentation
Retail ordering patterns and inventory management can shift revenue timing quarter to quarter.
Impact: Affects quarterly revenue and margin comparability
Brand trademarks and customer-related intangibles depend on future cash flow assumptions.
Impact: Could create non-cash charges if performance weakens
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Last updated: 24/09/2026