WSCNasdaqServices-Miscellaneous Equipment Rental & LeasingUS GAAP · USD

WillScot Holdings Corp

WillScot Holdings Corp provides turnkey temporary space solutions through a fleet of modular buildings and portable storage assets. Headquartered in Scottsdale, Arizona, it serves customers across the United States, Canada, and Mexico through a branch-based network that supports leasing, delivery, installation, and related site services.

Revenue2,281m USD
−4.8 %y/y
Operating profit (EBIT)181m USD
−31.2 %y/y
EBIT margin8.0%
−3.1 ppy/y
Net income-53.0m USD
−288.4 %y/y
Free cash flow738m USD
+35.8 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

05001,0001,5002,0002,500m USD2020: 1,368 m USD2020: EBIT 183 m USD20202021: 1,895 m USD2021: EBIT 360 m USD20212022: 2,143 m USD2022: EBIT 511 m USD20222023: 2,365 m USD2023: EBIT 673 m USD20232024: 2,396 m USD2024: EBIT 264 m USD20242025: 2,281 m USD2025: EBIT 181 m USD20252,281181
RevenueOperating profit (EBIT)

Business

Share of revenue
Modular space solutions55 %

Temporary and semi-permanent modular buildings used for offices, classrooms, and job sites.

Portable storage solutions25 %

Storage containers and climate-controlled units leased for on-site storage needs.

Delivery, installation and site services10 %

Transportation, setup, removal, and other field services tied to customer deployments.

Value-added products and accessories10 %

Furniture, power, security, connectivity, and other add-ons that make units usable.

Products

Reported · share of revenue
43.7%17.4%17.0%14.0%FY2025100 %
  • Modular Space Leasing43.7 %
  • Value Added Product and Services17.4 %
  • Delivery and Installation17.0 %
  • Portable Storage Leasing14.0 %
  • New Units3.4 %
  • Other4.4 %

Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.

Customers

Customers span construction, infrastructure, commercial and industrial, energy and natural resources, and government and institutional end markets. They buy temporary space and storage because it is faster, more flexible, and less capital-intensive than building permanent facilities, and because WillScot can redeploy standardized assets across many sites and projects.

Construction and infrastructure

Leases modular offices and storage for project sites, staging, and temporary facilities.

Commercial and industrial

Uses units for office expansion, retail support, storage, and event space.

Retail and wholesale trade

Buys portable storage and temporary space for inventory and supply-chain needs.

Government and institutions

Leases classrooms, offices, and temporary facilities for public services.

Energy and natural resources

Uses durable modules and storage at remote or industrial operating sites.

Strategy

WillScot’s strategy centers on redeploying standardized fleet assets efficiently, expanding penetration of value-added products, and using logistics and service capabilities to differentiate the customer experience. It also emphasizes disciplined capital allocation through acquisitions, share repurchases, dividends, and debt management while maintaining broad market coverage.

Expand value-added products and cross-sellMedium term

Adds revenue per customer relationship and makes the offering more turnkey.

Optimize fleet deployment and branch networkShort term

Improves utilization and service levels across a geographically dispersed asset base.

Differentiate through logistics and service executionMedium term

Fast delivery, installation, and removal are key buying criteria for temporary space.

Maintain disciplined capital allocationShort term

The asset-heavy model requires ongoing investment, financing, and fleet renewal decisions.

Geography

Q1/2026

WillScot operates a branch network of roughly 260 locations and drop lots across the United States, Canada, and Mexico. The business is geographically distributed, but the U.S. is the core operating market, with cross-border coverage supporting national accounts and regional project work.

United States94 %
Canada4.6 %
Mexico1.0 %

Share of the revenue the company reports by geography.

Risks

Demand is tied to construction activity, industrial spending, and project timing, so end-market cyclicality can affect utilization and redeployment of the fleet. The company also faces credit, cybersecurity, trade-policy, and execution risks, including the possibility that network optimization or fleet relocation could disrupt service levels or customer relationships.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Construction and infrastructure cyclicality1Network optimization execution2Customer credit and collection risk3Trade policy and tariffs4Cybersecurity and IT disruption5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Construction and infrastructure cyclicalityImpact: HighLikelihood: High

    A large share of revenue depends on project starts and non-residential activity.

    Exposure: Construction and infrastructure end market

  2. Network optimization executionImpact: HighLikelihood: Medium

    Branch exits and fleet repositioning can create costs and service disruption.

    Exposure: Branch network and rental fleet

  3. Customer credit and collection riskImpact: HighLikelihood: Low

    The business leases assets and may face receivable losses or unrecovered equipment.

    Exposure: Enterprise and local customer base

  4. Trade policy and tariffsImpact: MediumLikelihood: Medium

    Imported equipment and cross-border operations can be affected by tariff changes.

    Exposure: North American supply chain

  5. Cybersecurity and IT disruptionImpact: MediumLikelihood: Medium

    Operations depend on scheduling, logistics, and customer data systems.

    Exposure: Enterprise systems and customer information

Accounting

Judgemental items
Revenue recognition for leasing and services

Revenue is split across rentals, delivery, installation, and product sales, affecting timing and mix.

Impact: Reported revenue and segment mix

Fleet depreciation and residual value estimates

The business depends on large rental fleets whose useful lives and salvage values are judgmental.

Impact: Depreciation expense and asset carrying values

Goodwill and intangible asset impairment

Acquisitions create goodwill and intangibles that must be tested for impairment.

Impact: Balance sheet carrying values and potential non-cash charges

Lease accounting for branch network

Branch and drop-lot leases can materially affect liabilities and operating costs.

Impact: Lease liabilities and occupancy expense

Publicly listed companies with a comparable business focus.

Last updated: 24/09/2026