Weyco Group, Inc
Weyco Group is a U.S.-based footwear company that designs, markets, and distributes branded shoes for men, women, and children. Its portfolio includes Florsheim, Nunn Bush, Stacy Adams, BOGS, and Forsake, and it sells through wholesale channels, direct-to-consumer retail, and licensing arrangements.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueBranded shoes sold to third-party retailers and e-commerce partners.
Direct-to-consumer sales through company websites and stores.
Royalties from third parties selling branded apparel, accessories, and footwear.
Wholesale and retail activities outside North America, mainly Florsheim Australia.
Products
Reported · share of revenue- Products99.3 %
- License0.7 %
Source: 10-K FY2024, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Weyco sells primarily to wholesale retail accounts such as footwear chains, department stores, specialty stores, and e-commerce retailers. It also serves end consumers directly through its websites and four U.S. retail stores, while licensing partners extend its brands into apparel, accessories, and selected overseas markets.
Footwear, department, and specialty stores buy branded shoes for resale and assortment breadth.
Online retailers purchase Weyco brands to reach digital shoppers and price-sensitive consumers.
Consumers buy directly from Weyco websites and stores for brand selection and convenience.
Third parties use Weyco brands for apparel, accessories, specialty footwear, and overseas markets.
Strategy
Weyco’s strategy centers on managing a portfolio of established footwear brands across wholesale, retail, and licensing channels. It is also focused on diversifying sourcing, adjusting pricing, and using direct-to-consumer capabilities and data tools to support brand reach and long-term growth.
Reduces dependence on China and lowers tariff exposure.
Improves brand control and captures consumer demand directly.
Established brands support repeat demand and retailer relationships.
Geography
The company’s core business is concentrated in the United States, with wholesale sales also reaching Canada and licensing activity in Mexico and selected overseas markets. It also operates a smaller international business through Florsheim Australia, which includes Australia, South Africa, New Zealand, and parts of the Pacific Rim.
Risks
The company is exposed to tariff and trade-policy risk because a large share of its footwear is imported, especially from China and other Asian countries. It also faces consumer-demand and channel-mix risk, since footwear is discretionary and wholesale customers and direct shoppers can shift purchases based on price, inventory levels, and economic conditions.
- Tariffs and retaliatory trade actionsImpact: HighLikelihood: High
Most products are imported, so higher duties directly increase product cost.
Exposure - Sourcing concentrationImpact: HighLikelihood: High
Dependence on overseas manufacturers creates supply and cost disruption risk.
Exposure: China and broader Asian supply base
- Consumer demand weaknessImpact: HighLikelihood: Low
Footwear is discretionary and shoppers can defer purchases or trade down.
Exposure: U.S. retail and e-commerce channels
- Wholesale inventory cautionImpact: Medium
Retailers may reduce orders when they expect softer sell-through or price changes.
Exposure: North American wholesale accounts
- International operating underperformanceImpact: Medium
Smaller overseas businesses may struggle to reach scale and profitability.
Exposure: Florsheim Australia and related markets
Accounting
Judgemental itemsImported goods may be carried at higher cost if tariffs or supplier pricing change.
Impact: Affects gross margin and the timing of cost recognition
Wholesale shipments, direct retail sales, and licensing royalties are recognized differently.
Impact: Affects revenue timing and comparability across segments
E-commerce promotions and MSRP changes influence net realized selling prices.
Impact: Affects retail revenue and gross margin
Deferred tax assets at Florsheim Australia required a valuation allowance.
Impact: Can materially affect tax expense and net earnings
International operations and pension-related non-service costs create periodic volatility.
Impact: Affects other expense, net and earnings comparability
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Last updated: 24/09/2026