The Scotts Miracle-Gro Company
Scotts Miracle-Gro is a U.S.-based consumer lawn and garden company organized around branded products for outdoor and indoor growing. Its portfolio spans lawn fertilizer, grass seed, soil, plant food, weed and pest control, rodent control, and hydroponic gardening inputs sold primarily in North America.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueFertilizers, grass seed, spreaders, and lawn-related weed/pest control products.
Soils, plant food, and gardening products sold under Miracle-Gro and related brands.
Consumer herbicide, pesticide, rodent control, and animal repellent products.
Nutrients, lighting, purification systems, and grow materials for indoor cultivation.
Customers
The company sells primarily through large home improvement retailers and other mass-market channels that serve homeowners and gardeners. It also serves indoor and hydroponic growers through Hawthorne, including commercial and specialty customers that need cultivation inputs and equipment. Demand is tied to seasonal lawn and garden activity, retailer inventory planning, and consumer purchases at the point of use.
The Home Depot and Lowe's buy branded lawn, garden, and pest-control products for resale to consumers.
End consumers purchase fertilizers, seed, soil, and weed/pest control for lawns and gardens.
Specialty growers buy nutrients, lighting, and grow media through Hawthorne for controlled-environment cultivation.
Customers tied to Bonnie Plants and related live-plant distribution buy for seasonal garden merchandising.
Strategy
The company’s strategy centers on brand strength, retailer relationships, product innovation, and execution in seasonal categories where shelf space and timing matter. It also uses Hawthorne to participate in indoor and hydroponic gardening, broadening the portfolio beyond traditional consumer lawn and garden products. Maintaining service levels, supply chain reliability, and consumer demand visibility is important because retailer orders are concentrated around the spring selling season.
Brand recognition and retailer relationships are central to shelf placement and repeat purchase behavior.
Most sales occur in the spring and summer selling window, so timing and availability drive results.
This diversifies the business into controlled-environment cultivation inputs and equipment.
Geography
The core business is concentrated in North America, especially the United States, with Canada included in the Other segment. Hawthorne serves indoor and hydroponic gardening customers in North America, while some branded products are also distributed in specified countries outside the U.S. Geography matters because the business is highly seasonal and tied to spring and summer retail sell-through in its main markets.
Risks
The business is exposed to customer concentration, seasonal demand swings, and retailer inventory decisions because a small number of large chains account for a large share of sales. It also faces competitive pressure, cyber and e-commerce execution risk, and input-cost or trade-policy volatility that can affect product availability and margins. As a branded consumer products company, it is also sensitive to product safety, regulatory compliance, and the performance of marketing and promotional spending.
- Customer concentration at major retailersImpact: HighLikelihood: Medium
The Home Depot and Lowe's are the two largest customers and together represent a large share of sales.
Exposure: Top retail accounts
- Seasonal demand concentrationImpact: HighLikelihood: Low
More than 75% of annual net sales occur in the second and third fiscal quarters combined.
Exposure: North America consumer lawn and garden
- Trade policy and supply chain disruptionImpact: MediumLikelihood: High
Tariffs, geopolitical uncertainty, and logistics issues can affect sourcing and product availability.
Exposure: Input sourcing and distribution
- Cybersecurity and e-commerce disruptionImpact: MediumLikelihood: Medium
Website downtime, breaches, and technology failures can hurt online sales and brand reputation.
Exposure: E-commerce and digital marketing
Accounting
Judgemental itemsNet sales depend on estimates for rebates, co-op advertising, and expected returns.
Impact: Affects reported revenue and quarterly comparability
Sales are heavily weighted to the second and third fiscal quarters.
Impact: Can distort quarter-to-quarter trend analysis
The company carries significant brand-related intangible assets that require impairment testing.
Impact: Could create non-cash impairment charges if fair values decline
The company uses financial derivatives to manage interest rate, FX, and commodity exposure.
Impact: Can affect earnings and other comprehensive income
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Last updated: 24/09/2026