Sunrise Communications AG
Sunrise Communications AG is a Swiss telecommunications company based in Glattpark (Opfikon) and listed on the SIX Swiss Exchange. It provides mobile, broadband, fixed-line and TV services to residential customers, and integrated connectivity, security and IoT solutions to business customers across Switzerland.
Fiscal year 2025 · change from previous year
Development 2024–2025
Business
Share of revenuePostpaid and other mobile connectivity services for residential and business customers.
Fixed-network internet access, landline voice and bundled connectivity products.
Pay TV, TV bundles and related entertainment services for households.
Connectivity, ICT, security and IoT services sold to enterprise customers.
Device sales, installation and other ancillary telecommunications services.
Customers
Sunrise sells mainly to Swiss households that buy mobile, broadband, fixed-line and TV services, often in bundled converged packages. It also serves thousands of business customers that need network connectivity, managed communications, security and IoT solutions. Pricing, network quality and service breadth are important purchase drivers because customers can switch among Swiss telecom operators and bundled offerings.
Households buying mobile subscriptions and device-linked plans for everyday connectivity.
Households buying fixed internet, landline and TV bundles for home communications and entertainment.
Companies buying one-stop-shop telecom, ICT, security and IoT services to support operations.
Operators and intermediaries using network access and related telecom services.
Strategy
Sunrise is focused on competing in Switzerland through network quality, broad fixed-mobile coverage and premium bundled offerings. It also aims to expand share in business communications by selling integrated ICT, security and IoT solutions through a single customer interface. Its strategy depends on using its network assets and service breadth to deepen customer relationships and improve cross-selling across residential and enterprise segments.
Network quality and coverage are central to customer acquisition and retention in a crowded telecom market.
Bundling mobile, broadband, landline and TV increases customer stickiness and supports cross-selling.
Business services diversify revenue beyond consumer telecom and deepen relationships with larger accounts.
Geography
Sunrise’s business is concentrated in Switzerland, where it operates fixed and mobile telecom networks and serves national residential and enterprise customers. The company’s revenue exposure is therefore tied to the Swiss market, while its supply chain and equipment sourcing can involve international vendors. Its Swiss footprint matters because network coverage, regulatory conditions and local competition shape customer demand and switching behavior.
Risks
Sunrise operates in a highly competitive Swiss telecom market where customer churn, pricing pressure and service quality directly affect demand and retention. The business also depends on complex network investments, technology suppliers and execution on customer migrations and integrations, which can create operating and financial volatility. Because revenue is concentrated in Switzerland and tied to telecom usage and subscriptions, changes in market share, regulation or customer behavior can have a material impact.
- Customer churn and price sensitivityImpact: HighLikelihood: High
Telecom customers can switch providers, and bundled offers compete mainly on price, network quality and service breadth.
Exposure - Competitive pressure in Swiss telecomImpact: HighLikelihood: High
A dominant incumbent and other operators can limit pricing power and share gains, especially in business services.
Exposure: Residential and enterprise telecom markets
- Network and capex executionImpact: MediumLikelihood: High
The business depends on maintaining and upgrading fixed and mobile networks to support coverage and quality commitments.
Exposure - Integration and migration executionImpact: MediumLikelihood: Medium
Customer and platform migrations can raise churn, service disruptions and operating complexity.
Exposure - Supplier and technology dependenceImpact: MediumLikelihood: Medium
The company relies on third-party infrastructure and technology vendors rather than building its own core network technology.
Exposure: Network equipment and ICT procurement
Accounting
Judgemental itemsMobile, broadband, TV and device elements may be sold together, requiring allocation across performance obligations.
Impact: Affects timing and mix of recognized revenue
Management disclosed shifts in discount allocation between product lines, which can reclassify revenue within services.
Impact: Changes reported revenue by service category
Fixed and mobile network infrastructure requires significant capitalized investment and long-lived asset judgments.
Impact: Affects operating profit and asset carrying values
Telecom networks, retail locations and office sites create lease liabilities and right-of-use assets.
Impact: Affects leverage presentation and operating expense profile
The company discloses borrowings and fair value estimates in its interim financial statements.
Impact: Affects finance costs and balance sheet measurement
Similar listed companies
Publicly listed companies with a comparable business focus.
SK Telecom Co., Ltd
SKM · Radiotelephone Communications
SunCar Technology Group Inc.
SDA · Services-Automotive Repair, Services & Parking
Telefonica S A
TEFOF · Telephone Communications (No Radiotelephone)
Telefónica S.A.
Telecom Argentina SA
TEO · Telephone Communications (No Radiotelephone)
Telecom Argentina SA is an Argentine integrated telecommunications group that provides mobile, internet, fixed-line, cable television, and data services.
Chunghwa Telecom Co., Ltd
CHT · Radiotelephone Communications
Chunghwa Telecom Co Ltd is a Taiwan-based telecommunications group that provides fixed-line, mobile, broadband, and enterprise connectivity services.
Inseego Corp
INSG · Communications Equipment, NEC
Last updated: 28/09/2026