Principal Financial Group Inc
Principal Financial Group is a U.S.-based financial services company organized around retirement, asset management, and insurance businesses. Its operating platform includes retirement plan services, investment management, individual life and disability insurance, annuities, trust and custody services, and banking products through affiliated entities and subsidiaries.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueRetirement plan services, annuities, and related income products for employers and individuals.
Fee-based investment management and advisory services across public and private asset classes.
Individual life, disability, and specialty benefits insurance products.
Banking, custody, trustee, and cash management services tied to retirement and institutional clients.
Corporate investments, broker-dealer activities, and exited or non-core businesses.
Customers
Principal Financial Group serves employers sponsoring retirement plans, individual savers, and institutional investors that need investment management or custody services. It also sells protection products to individuals and distributes many products through financial representatives, brokers, broker-dealers, and affiliated channels. Its trust and banking services are used by retirement participants, plan sponsors, and institutional clients that need administration, custody, or cash solutions.
Buy recordkeeping, administration, and participant services for defined contribution and other plans
Buy IRAs, annuities, and rollover-oriented cash solutions for retirement accumulation and income
Buy investment management across equity, fixed income, real estate, and alternatives
Buy individual life, disability, and specialty benefits protection products
Buy trustee, custodial, and administrative services for retirement and non-retirement assets
Strategy
Principal Financial Group’s strategy centers on growing retirement-related assets and fee-based businesses while using insurance and banking capabilities to support customer retention. It emphasizes distribution through affiliated representatives, independent brokers, broker-dealers, and institutional relationships, while managing investment risk through asset-liability matching and diversified portfolios. The company also seeks to expand internationally where its retirement and asset management capabilities can be adapted to local market structures.
Retirement assets create recurring fees, deposits, and cross-sell opportunities
AUM-driven fees diversify earnings away from pure insurance risk
Access to brokers, advisers, and broker-dealers broadens product reach
Insurance and retirement liabilities require stable asset returns and liquidity
Geography
Principal Financial Group is headquartered in the United States and generates most of its business there through retirement, insurance, and asset management operations. It also operates internationally, including businesses in select emerging markets such as Chile and Mexico, which adds foreign currency and local regulatory exposure. The company’s investment management platform serves clients in the U.S. and abroad, while some products and fee structures differ by market, such as Chile’s mandatory retirement system.
Risks
Principal Financial Group is exposed to market, credit, interest-rate, and insurance underwriting risk because many products depend on investment performance, policyholder behavior, and long-duration liabilities. It also faces cybersecurity, vendor, fraud, and international regulatory risks, with foreign operations adding currency, political, and legal uncertainty. Changes in capital markets, claim experience, or reserve assumptions can materially affect reported results and capital needs.
- Interest rate and credit spread riskImpact: HighLikelihood: Medium
Insurance and retirement products rely on investment income and asset-liability matching
Exposure: Investment portfolio and policy liabilities
- Cybersecurity and technology disruptionImpact: HighLikelihood: Medium
The company stores sensitive customer and plan data across internal and third-party systems
Exposure - Insurance reserve and claim experience riskImpact: HighLikelihood: Low
Benefits, claims, and policyholder behavior depend on actuarial assumptions and experience
Exposure - International political and regulatory riskImpact: MediumLikelihood: Medium
Emerging-market operations can be affected by local reforms, capital controls, and legal changes
Exposure - Fraud and vendor dependencyImpact: MediumLikelihood: Medium
Third-party service providers and fraudsters can create losses, delays, and reputational damage
Exposure
Accounting
Judgemental itemsReserve estimates affect reported earnings and can change with mortality, lapse, and claim experience
Impact: Life, disability, annuity, and long-term policy liabilities
Changes in fair value can create earnings volatility in reinsurance-related balances
Impact: Net realized gains/losses and net income
Acquired businesses and reporting units must be tested for impairment using fair value estimates
Impact: Balance sheet carrying values and impairment charges
Recoverability depends on future taxable income and tax planning strategies
Impact: Income tax expense and equity
Management judgment on issuer quality and recovery prospects affects investment carrying values
Impact: Investment income and capital position
Similar listed companies
Publicly listed companies with a comparable business focus.
Prudential Financial, Inc
PRU · Life Insurance
Prudential Financial is a U.S.-based financial services company organized around insurance, retirement, and investment management businesses.
F&G Annuities & Life, Inc.
FG · Life Insurance
Primerica, Inc.
PRI · Life Insurance
MetLife, Inc
MET · Life Insurance
MetLife is a U.S.-based insurance and financial services group that sells life insurance, annuities, employee benefits and retirement solutions, while also…
Prudential Public Limited Company
PUK · Life Insurance
Prudential plc is an international life and health insurance group with asset management activities focused on Greater China, ASEAN, India and Africa.
Lincoln National Corporation
LNC · Life Insurance
Lincoln National Corporation is a U.S.
Last updated: 24/09/2026