Pop Culture Group Co., Ltd
Pop Culture Group Co., Ltd is a Chinese pop culture and entertainment company headquartered in Xiamen, China and incorporated through an offshore group structure. It develops and hosts entertainment events, operates online pop culture programs, and provides event planning and brand promotion services, with a focus on Chinese cultural content and younger audiences.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueLive and hosted pop culture events centered on Chinese cultural themes.
Digital pop culture content and programs distributed through online channels.
Planning, organizing, and operating events for the company and third parties.
Marketing and promotional services provided to corporate clients.
Products
Reported · share of revenue- Digital Entertainment88.6 %
- Live Entertainment9.3 %
- Other Revenue2.2 %
Source: 20-F FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
The company serves young consumers who attend or engage with Chinese pop culture events and online programs. It also sells event planning and brand promotion services to corporate clients that want culturally relevant marketing, audience reach, or event execution support.
Attend or view pop culture events and online programs centered on Chinese cultural content.
Buy brand promotion and event services to reach audiences and support marketing campaigns.
Engage with events and content that promote interaction between U.S. and Chinese audiences.
Strategy
The company’s strategy is to build a recognizable Chinese pop culture brand by creating and hosting its own events rather than relying only on third-party activity. It also uses online programs and brand promotion services to extend its audience reach and create additional commercial touchpoints with corporate clients.
Owning events can improve brand control and differentiate the company from pure service providers.
Online programs help reach younger audiences beyond physical venues and support repeat engagement.
Event planning and brand promotion services diversify revenue beyond consumer attendance.
Geography
Pop Culture Group is headquartered in Xiamen, Fujian Province, China, and its core operating base is in the mainland Chinese market. The business also references cultural exchange between the United States and China, so cross-border audience and brand exposure are part of its commercial footprint.
Risks
The company depends on event attendance, audience interest, and corporate marketing demand, which can be volatile for a niche entertainment brand. It also faces execution risk in organizing events and platform/content risk in maintaining relevance with younger consumers while operating across different markets and regulatory environments.
- Demand volatility for live eventsImpact: HighLikelihood: Medium
Revenue from entertainment events depends on attendance, sponsorship, and consumer interest.
Exposure: Event hosting and ticket-related activity
- Corporate client spending riskImpact: MediumLikelihood: Medium
Brand promotion and event services depend on client marketing budgets.
Exposure: Event planning and brand promotion services
- Execution and reputation riskImpact: MediumLikelihood: Medium
Poorly delivered events or weak content can reduce repeat business and audience trust.
Exposure: Hosted events and online programs
- Cross-border and regulatory riskImpact: MediumLikelihood: Low
The brand emphasizes U.S.-China cultural exchange and operates from China through an offshore structure.
Exposure: Geography and corporate structure
Accounting
Judgemental itemsEvent and promotion income is typically recognized when services are performed, which affects timing between billing and revenue.
Impact: Can shift reported revenue between quarters
Advance payments for events or programs may be recorded as liabilities until performance occurs.
Impact: Affects balance sheet and near-term revenue visibility
Marketing, venue, and production costs must be matched to the related event period.
Impact: Can create quarter-to-quarter margin volatility
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Last updated: 28/09/2026