Parks America, Inc
Parks America, Inc. owns and operates family-oriented amusement and wildlife parks in the United States. Its business combines park admissions, annual passes and memberships, animal encounters, and related retail and concession sales across a small portfolio of park locations.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueEntry tickets, advance online tickets, annual passes, and memberships for park visits.
Paid guest experiences centered on close-up animal interactions and related activities.
Food, beverage, and merchandise sales made to park visitors on site.
Sales of animals from the parks, including timing-dependent transactions.
Products
Reported · share of revenue- Park98.1 %
- Animals1.9 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
The company serves leisure visitors and families seeking outdoor entertainment, animal interaction, and day-trip attractions. Its customer base is primarily local and regional consumers who buy tickets directly, often through online or on-site channels, and who may return through passes or memberships.
Buy general admission for single-day park visits and make up the core attendance base.
Purchase annual passes or memberships for repeat visits and predictable access.
Pay for close-up animal experiences and interactive add-on activities.
Buy food, beverages, and merchandise during park visits.
Purchase animals sold from the parks, a smaller and timing-dependent revenue stream.
Strategy
The company’s operating model centers on driving attendance, repeat visitation, and per-guest spending at its parks. Its strategic priorities include improving marketing effectiveness, refining ticketing and guest-service systems, and expanding higher-margin guest experiences such as animal encounters.
Park revenue depends on visitor traffic, so awareness and conversion directly affect sales.
Add-on experiences and pricing changes can lift revenue without requiring proportional attendance growth.
Better ticketing and service functionality can support conversion and repeat visits.
Geography
Q2/2025Parks America operates in the United States through park locations in Georgia, Missouri, and Texas. Revenue is concentrated in these three states, and local weather, travel patterns, and regional marketing effectiveness materially affect attendance and park performance.
Risks
The business is exposed to weather, natural disasters, and other events that can reduce attendance or damage park assets, which is especially important for outdoor attractions. It also faces operating risks tied to animal interactions, insurance coverage, seasonal labor, and real estate ownership, all of which can create volatility in costs and results.
- Extreme weather and natural disastersImpact: HighLikelihood: Medium
Outdoor parks can lose attendance or suffer property damage when storms, tornadoes, or other events disrupt operations.
Exposure: Georgia park tornado history and weather-driven attendance swings
- Animal-related liabilityImpact: HighLikelihood: Medium
Guest interaction with animals can lead to accidents, claims, and higher insurance costs.
Exposure: Drive-through and safari-style animal parks
- Seasonal labor and wage pressureImpact: MediumLikelihood: Medium
The parks rely on a seasonal workforce, often near minimum wage, making staffing costs sensitive to labor markets.
Exposure: Front-line park operations and guest services
- Real estate and asset ownershipImpact: MediumLikelihood: Low
Owning park properties creates exposure to maintenance, repairs, environmental issues, and illiquidity.
Exposure
Accounting
Judgemental itemsCash may be collected before service is delivered, so revenue timing depends on visit dates and pass terms.
Impact: Affects quarterly revenue comparability and seasonality
Park properties and equipment require estimates of useful life and recoverability.
Impact: Can materially affect reported earnings if assets are written down
Weather damage, accidents, and legal claims can create uncertain liabilities and reimbursements.
Impact: May affect expense recognition and non-recurring items
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Last updated: 24/09/2026