# Old National Bancorp > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/Old National Bancorp). ## Overview Old National Bancorp is an Indiana-based financial holding company whose main banking subsidiary, Old National Bank, provides commercial and consumer banking services across the Midwest and Southeast United States. Through its bank and non-bank affiliates, it also offers wealth management, brokerage, trust, investment advisory, and capital markets services. ## Products & services • Commercial lending and treasury services • Consumer banking and deposit accounts • Real estate and consumer loans • Wealth management and trust services • Brokerage, investment advisory, and capital markets - **Commercial banking** (45%) — Loans, deposits, treasury management, and related services for businesses and public clients. - **Consumer banking** (25%) — Retail deposits, personal loans, mortgage-related products, and branch-based banking services. - **Wealth management** (15%) — Trust, private banking, investment advisory, and brokerage services for individuals and institutions. - **Capital markets** (10%) — Client-facing capital markets, financing, and related fee-based financial services. - **Other banking services** (5%) — Ancillary banking and non-bank affiliate services supporting the franchise. - Commercial lending and treasury services - Consumer banking and deposit accounts - Real estate and consumer loans - Wealth management and trust services - Brokerage, investment advisory, and capital markets ## Customers Old National serves commercial borrowers, retail depositors, and wealth clients across community and middle-market banking relationships. Its customer base is concentrated in the Midwestern and Southeastern U.S., with branch-centered relationships that emphasize deposits, lending, and advisory services. - **Commercial and middle-market clients** (primary) — Businesses that borrow for working capital, equipment, and real estate and use treasury services. - **Retail and consumer households** (primary) — Individuals and families that maintain deposits and use consumer loan products through branches and digital channels. - **Wealth management clients** (secondary) — Affluent individuals and families buying trust, brokerage, and investment advisory services. - **Small businesses and community organizations** (secondary) — Local operating accounts, lending, and payment services tied to branch relationships. - **Capital markets clients** (secondary) — Borrowers and institutional clients using financing and market-related banking services. - Middle-market and commercial borrowers seeking operating and real estate loans - Retail households using checking, savings, and consumer credit products - Small businesses needing deposits, payments, and treasury services - Wealth clients seeking trust, brokerage, and investment advisory support - Local and regional clients that value relationship-based community banking ## Geography Old National operates primarily in the Midwest and Southeast United States, with banking centers concentrated in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, North Carolina, North Dakota, Tennessee, and Wisconsin. Its largest deposit markets include Chicago, Minneapolis-St. Paul, and Evansville, making local economic conditions and population trends important to franchise growth. - **Midwest and Southeast United States** (100%) — Company operates only in the United States; disclosures emphasize Midwest and Southeast regional concentration. - Core footprint is the Midwest and Southeast United States - Largest deposit concentration is in the Chicago metro area - Minnesota and North Dakota were strengthened by the Bremer transaction - Branch network spans 346 banking centers across 10 states - Local population and income trends affect deposit and loan growth ## Strategy Old National’s strategy centers on community banking, relationship lending, and a low-cost deposit franchise that supports loan growth. The company also uses acquisitions to deepen its footprint in attractive regional markets while expanding wealth and capital markets capabilities around the core bank. - **Deposit franchise expansion** (short-term) — Low-cost deposits are the funding base for lending and liquidity management. - **Disciplined loan growth** (short-term) — Loan growth drives earning assets while preserving credit quality. - **Acquisition-led footprint building** (medium-term) — M&A can add deposits, loans, and market density in attractive regions. - **Fee income diversification** (medium-term) — Wealth management and capital markets reduce reliance on spread income. - Grow core deposits to fund relationship lending - Use acquisitions to deepen presence in target regional markets - Maintain disciplined credit underwriting and loan growth - Expand fee income through wealth and capital markets services - Preserve a community-banking model with local client relationships ## Risks Old National is exposed to credit, interest-rate, liquidity, and competitive risks typical of regional banking, with performance tied to borrower health and deposit behavior. It also faces regulatory, cyber, and technology risks, including pressure from larger banks and fintech competitors and the operational complexity of acquisitions and integration. - **Credit deterioration in loan portfolios** [high] — The bank lends against borrower cash flow and collateral, so downturns can increase charge-offs and provisions. - **Interest-rate and deposit repricing risk** [high] — Funding costs and loan yields reprice at different speeds, affecting net interest income and deposit retention. - **Regional economic concentration** [medium] — The franchise is concentrated in Midwest and Southeast markets, so local recessions or population shifts matter. - **Competition from banks and fintechs** [high] — Larger banks, credit unions, and fintech lenders can pressure pricing and customer acquisition. - **Cybersecurity and operational disruption** [high] — Banking depends on secure systems, and outages or breaches can create financial and reputational damage. - Credit losses can rise if borrowers weaken or collateral values fall - Deposit flows and funding costs can shift with interest rates and competition - Regional economic weakness can reduce loan demand and client activity - Cybersecurity and technology failures can disrupt banking operations - Regulatory changes can affect capital, liquidity, and permissible activities ## Accounting Key accounting judgments for Old National include loan loss reserves, fair value marks on securities and derivatives, and purchase accounting from acquisitions. Goodwill and other acquired intangibles also require ongoing impairment testing, while deposit and loan mix can create quarter-to-quarter volatility in reported results. - **Allowance for credit losses** — Affects provision expense, earnings, and balance-sheet reserves - **Purchase accounting for acquisitions** — Affects reported assets, amortization, and impairment risk - **Fair value of securities and derivatives** — Affects accumulated other comprehensive income and earnings - **Goodwill and intangible impairment** — Can create non-cash charges and reduce equity - Allowance for credit losses depends on borrower and macro assumptions - Fair value changes on securities and derivatives affect earnings and equity - Acquisition accounting can create goodwill and intangible assets - Goodwill impairment risk matters after bank acquisitions - Deposit and loan mix can create period-to-period earnings volatility --- *Last updated: 2026-09-24T11:41:46.210503+00:00*