Nexxen International Ltd.
Nexxen International Ltd. is an advertising technology company that operates a unified digital media platform combining a demand-side platform, a supply-side platform, and a data platform. It serves the programmatic advertising market across connected TV, streaming, display, and video, with offices and customers spanning North America, Europe, and Asia-Pacific.
Fiscal year 2025 · change from previous year
Development 2022–2025
Business
Share of revenueSoftware and tools used by advertisers and agencies to buy digital media programmatically.
Technology that helps publishers and broadcasters sell and optimize ad inventory.
Data products and identity tools used for targeting, measurement, and optimization.
Planning, activation, and measurement products for streaming and television inventory.
Licensing of ACR and other data assets plus ancillary platform services.
Customers
Nexxen sells primarily to advertisers, agencies, publishers, and broadcasters that participate in programmatic advertising. Buyers use its platform to plan campaigns, activate media purchases, monetize inventory, and measure outcomes across digital and advanced TV channels.
Brands and performance marketers buy DSP and data tools to target audiences and measure outcomes.
Media agencies use the platform to manage campaigns across channels for multiple clients.
They use SSP and monetization tools to sell inventory and improve yield.
They buy advanced TV planning and activation tools for cross-screen advertising.
Ad tech and media partners license ACR or audience data for targeting and measurement.
Strategy
Nexxen’s strategy is centered on a unified ad-tech stack that links data, buying, selling, and measurement across the media supply chain. The company is also building around connected TV and streaming, where cross-channel planning and outcome measurement can differentiate its platform.
Combining buying, selling, and data tools improves workflow stickiness and cross-sell opportunities.
CTV is a key growth area where advertisers need planning, activation, and measurement in one stack.
Exclusive audience intelligence and ACR data can improve targeting precision and platform value.
A multi-region footprint supports access to advertisers, agencies, publishers, and broadcasters worldwide.
Geography
Nexxen is headquartered in Israel and maintains offices across North America, Europe, and Asia-Pacific, giving it a multi-region operating footprint. Its business is international in nature because advertisers, agencies, publishers, and broadcasters use the platform across several media markets and currencies.
Risks
Nexxen is exposed to advertising spend volatility, since demand for programmatic media tools depends on advertiser budgets and campaign activity. It also faces execution risk from platform competition, privacy and identity changes, and dependence on third-party media supply and data sources.
- Advertising budget cyclicalityImpact: HighLikelihood: High
Platform usage and monetization depend on advertiser and agency spending on digital media.
Exposure: Programmatic and CTV demand
- Competition in ad techImpact: HighLikelihood: High
DSP, SSP, and data platforms compete on scale, data quality, and measurement accuracy.
Exposure: DSP/SSP platform share
- Privacy and identity regulationImpact: HighLikelihood: High
Targeting and measurement rely on data usage that may be constrained by privacy rules.
Exposure: Audience data and attribution
- Third-party data and inventory dependenceImpact: MediumLikelihood: Medium
The business depends on external publishers, broadcasters, and data partners to deliver inventory and audience reach.
Exposure: Supply partnerships
Accounting
Judgemental itemsThe platform includes both core programmatic activity and performance media costs, which affects gross versus net revenue reporting.
Impact: Changes reported revenue and margin comparability
Contribution ex-TAC and Adjusted EBITDA exclude items that affect operating comparability but not IFRS earnings.
Impact: Affects analyst view of underlying performance
Acquisitions and technology assets may require periodic impairment testing if performance weakens.
Impact: Could affect earnings through impairment charges
International operations expose results and balance sheet items to FX movements.
Impact: Affects OCI and reported volatility
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Last updated: 28/09/2026