My Size, Inc.
My Size, Inc. is a U.S.-listed software and e-commerce company that combines an omnichannel retail platform with AI-driven sizing and fit technology. Through its Naiz Fit subsidiary and related products, it helps fashion retailers and shoppers reduce size uncertainty, improve conversion, and lower returns, while its Orgad business operates as an online retailer and has historically generated most revenue through third-party selling on Amazon.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueSoftware tools that help shoppers choose the right apparel size and help retailers reduce returns.
Digital tools for fashion brands and stores, including Smart Mirror, Smart Catalog and customer feedback products.
Online retail and marketplace selling activity, including third-party sales on Amazon and Orgad operations.
Customers
The company sells primarily to fashion e-commerce businesses and apparel retailers that want to improve fit accuracy, conversion rates, and customer satisfaction. It also serves online shoppers indirectly through retailer-facing tools, and it operates an online retail business that sells through marketplace channels. The customer base is therefore split between B2B software buyers and retail end users, with the software side tied to fashion and apparel use cases.
Buy Naiz Fit tools to improve size selection, reduce returns, and lift conversion on apparel sites.
Use Smart Catalog and garment modeling tools to improve product development and merchandising decisions.
Adopt First Look Smart Mirror and related digital experience tools to enhance in-store engagement.
Purchase goods through Orgad and third-party marketplace channels, supporting the retail revenue base.
Strategy
Management is focused on commercializing Naiz Fit and positioning the company as a consolidator of sizing and digital fashion-experience solutions. Near term, the company is also trying to stabilize liquidity, support operating needs, and use acquisitions and product launches to broaden its offering and customer reach.
The core value proposition is reducing fit uncertainty, returns, and friction for apparel retailers.
The company expects Orgad and Naiz to broaden revenue sources and product capabilities.
New tools can increase customer adoption and make the platform more valuable to retailers.
The company disclosed substantial doubt about going concern and needs funding to continue operations.
Geography
The company is headquartered in Israel and has key operations there, while also operating as a U.S.-listed issuer. Its business is exposed to both the Israeli operating environment and broader international e-commerce markets, including global fashion retail customers and marketplace channels. Management specifically highlights geopolitical risk in Israel and the Middle East as an operational and capital-markets exposure.
Risks
The company faces going-concern and liquidity risk because it has a history of losses and expects continued negative cash flow. Its business is also exposed to adoption risk for new measurement technology, integration risk from acquisitions, cybersecurity and competitive pressure, plus geopolitical exposure from Israel-based operations.
- Going concern and liquidity shortfallImpact: CriticalLikelihood: Low
Management expects continued losses and negative operating cash flow and says existing cash may not fund operations for more than 12 months.
Exposure: Corporate liquidity and operating continuity
- Israel geopolitical and security exposureImpact: HighLikelihood: Medium
Headquarters and operations are in Israel, and management cites conflict and instability as a business risk.
Exposure - Customer adoption of measurement technologyImpact: High
Naiz Fit is still being commercialized and the company notes the market is new and unproven.
Exposure: Software revenue growth and retention
- Acquisition integration and synergy realizationImpact: High
The company must realize benefits from Orgad and Naiz acquisitions to support growth and profitability.
Exposure - Competition and product obsolescenceImpact: Medium
The company competes with other sizing, retail-tech, and e-commerce solutions and must keep enhancing products.
Exposure: Market share and pricing
Accounting
Judgemental itemsThe company combines software services and retail sales, so timing and gross margin recognition can differ by business line.
Impact: Affects reported revenue mix and quarterly comparability
Management states there is substantial doubt about the ability to continue as a going concern.
Impact: Signals reliance on financing assumptions and liquidity estimates
Orgad and Naiz acquisitions may create goodwill and identifiable intangibles that require valuation and possible impairment testing.
Impact: Can materially affect balance sheet and earnings
Operations and reporting involve U.S. dollars, NIS, and euro-linked activities through Israeli and Spanish subsidiaries.
Impact: Can affect reported expenses, assets, and volatility
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Last updated: 24/09/2026