MOBQWOTCServices-AdvertisingUS GAAP · USD

Mobiquity Technologies, Inc.

Mobiquity Technologies, Inc. is a U.S.-based advertising technology and data intelligence company that builds software and managed services for programmatic advertising, audience targeting, and publisher monetization. Its core platforms include ATOS, a cloud-based ad tech operating system, MobiExchange, a self-service data intelligence SaaS product, and a publisher platform designed to help publishers monetize opt-in data and inventory in a privacy-compliant way.

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Revenue0.1m USD
−94.6 %y/y
Operating profit (EBIT)-9.5m USD
−15.7 %y/y
EBIT margin-8,455.5%
−8,061.8 ppy/y
Net income-10.4m USD
−21.4 %y/y
Free cash flow-5.4m USD
−122.5 %y/y

Fiscal year 2025 · change from previous year

Development 2020–2025

-20-15-10-50510m USD2020: 6.2 m USD2020: EBIT -11 m USD20202021: 2.7 m USD2021: EBIT -16 m USD20212022: 4.2 m USD2022: EBIT -7.3 m USD20222023: 0.86 m USD2023: EBIT -5.5 m USD20232024: 2.1 m USD2024: EBIT -8.2 m USD20242025: 0.11 m USD2025: EBIT -9.5 m USD20250.11-9.5
RevenueOperating profit (EBIT)
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Business

Share of revenue
Programmatic advertising platform45 %

ATOS automates ad buying, campaign management, bidding, and delivery across digital channels.

Data intelligence and audience targeting25 %

MobiExchange and related services turn offline and behavioral data into actionable segments.

Publisher monetization platform20 %

Tools that help publishers manage consent, build audiences, and monetize inventory and user data.

Managed services and support10 %

Hands-on implementation, support, and campaign operations delivered on a managed basis.

Customers

Mobiquity sells to publishers, brands, advertising agencies, and other ad tech companies that need programmatic advertising, audience segmentation, and monetization tools. It also targets digital content owners and SSP partners that want to activate inventory across web, mobile, app, and CTV environments. The company is increasingly focused on casino and gaming-related advertising inventory through its Context Networks alliance.

Publishers and content owners

They use the Publisher Platform to monetize opt-in data, manage consent, and enhance inventory.

Brands and advertising agencies

They buy audience targeting and programmatic campaign execution through ATOS and MobiExchange.

SSP and ad tech partners

They integrate supply and inventory into Mobiquity's platform to expand reach and monetization.

Casino and gaming operators

They are an emerging vertical customer base for contextual and in-venue digital advertising.

Strategy

Mobiquity is shifting from a narrower advertising mix toward a broader platform strategy built around ATOS, MobiExchange, and the new Publisher Platform. The company is prioritizing sales expansion, partner onboarding, and the Context Networks alliance to capture casino and gaming ad inventory while also serving publishers and agencies across omnichannel digital media.

Scale the Context Networks gaming allianceShort term

It opens access to under-monetized casino inventory and a differentiated vertical.

Grow the Publisher Platform ecosystemMedium term

More publishers and SSP partners increase inventory, data, and monetization opportunities.

Monetize proprietary data and AI capabilitiesMedium term

Data intelligence improves targeting precision and supports higher-value ad products.

Geography

Mobiquity is headquartered in the United States and the available disclosures do not provide a country-level revenue split. Its business appears primarily U.S.-centric, but the Context Networks opportunity is described as global, especially in casino and gaming inventory across North America and other international markets.

Risks

Mobiquity is exposed to execution risk because its growth plan depends on new platform adoption, partner onboarding, and the commercial rollout of the Context Networks alliance. It also faces intense competition in ad tech, customer concentration and demand volatility, and the risk that privacy, consent, or measurement changes reduce the value of its data-driven targeting products.

Sorted by severity
Dependence on new platform commercializationHigh

ATOS, MobiExchange, and the Publisher Platform must gain traction to offset weak legacy revenue.

Exposure: Revenue growth and operating leverage

Context Networks alliance execution riskHigh

The gaming opportunity is strategic, but revenue timing and scale are uncertain.

Exposure: Casino and gaming vertical expansion

Privacy and data compliance changesHigh

The business depends on opt-in data, consent management, and compliant audience targeting.

Exposure: Publisher platform and data intelligence products

Intense ad tech competitionMedium

DSPs, SSPs, and data platforms compete on performance, scale, and pricing.

Exposure: Customer acquisition and margins

Revenue concentration and demand volatilityMedium

Advertising spend can be cyclical and tied to specific campaigns such as political advertising.

Exposure: Quarterly revenue variability

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Accounting

Judgemental items
Revenue recognition under ASC 606

The company sells both managed services and platform access, so timing of control transfer affects reported revenue.

Impact: Can shift revenue between periods and affect comparability

Impairment of long-lived assets

Platform investments and intangible assets may not be recoverable if growth initiatives underperform.

Impact: Could create non-cash charges and reduce equity

Allowance for credit losses

Accounts receivable are unsecured and collections depend on customer financial condition.

Impact: Affects bad debt expense and net receivables

Fair value of short-term financial instruments

Management states carrying values approximate fair value for receivables, payables, and debt.

Impact: Relevant for liquidity and debt presentation

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Last updated: 24/09/2026