Lifetime Brands, Inc
Lifetime Brands, Inc. designs, sources and sells branded kitchenware, tableware and home solution products for use in the home. Its portfolio spans kitchen tools and cutlery, dinnerware and flatware, and a range of household items sold mainly through retailers, distributors and, to a lesser extent, direct-to-consumer channels.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueProducts used to prepare food, including kitchen tools, cutlery, cookware, bakeware and related accessories.
Products used to serve and consume food, including dinnerware, flatware, stemware and giftware.
Household products outside the kitchen and table, including beverageware, storage, décor and bath scales.
Sales made under licensed trademarks and retailer private-label programs across the product portfolio.
Customers
The company sells primarily to wholesale retail customers that cover mass merchants, specialty stores, department stores, warehouse clubs, grocery chains, off-price and dollar retailers. It also serves food service distributors, food and beverage outlets, corporate sales customers and e-commerce retailers and marketplaces, with a smaller direct-to-consumer business through its own websites.
Large chains and warehouse clubs buy broad branded assortments for high-volume household demand and shelf presence.
These customers buy branded kitchenware and tableware that support merchandising, gifting and category differentiation.
Dollar, off-price and grocery channels buy moderately priced products where value, packaging and replenishment matter.
Online channels buy products that can be shipped efficiently and marketed with strong packaging and brand recognition.
These buyers purchase selected items in volume for institutional use, promotions or gifting.
Consumers buy a limited selection directly from company websites, mainly for brand-led or specialty items.
Strategy
The company’s strategy centers on using owned and licensed brands, new product development and selective brand expansion to defend shelf space and grow category breadth. It also emphasizes in-house design, packaging and merchandising concepts, plus opportunistic acquisitions of complementary brands, including outside the United States.
Innovation is central to maintaining retailer relevance and consumer demand in a highly competitive category.
Owned and licensed brands help the company win shelf space and differentiate against private label and competitors.
Expanding into adjacent categories and complementary foreign brands broadens revenue opportunities and reduces dependence on any one line.
Geography
Q1/2026Lifetime Brands is headquartered in the United States and reports two operating segments: U.S. and International. Most sourcing is outside the U.S., primarily in China, while manufacturing is concentrated in Puerto Rico and Mexico for selected products, creating a business model that is globally sourced but U.S.-anchored in sales and distribution.
Share of the revenue the company reports by geography.
Risks
Lifetime Brands is exposed to retailer concentration, pricing pressure and changing customer purchasing patterns because it sells through large wholesale channels that can demand lower prices, special packaging and tighter delivery terms. It also faces supply-chain, tariff and foreign-exchange risk because most sourcing is outside the United States, while product innovation and brand relevance remain essential in a highly competitive consumer goods market.
- Supply-chain and sourcing disruptionImpact: HighLikelihood: High
The company sources almost all products from overseas suppliers, mainly in China, leaving it exposed to logistics and geopolitical shocks.
Exposure: China sourcing and global freight
- Tariffs and trade policy changesImpact: HighLikelihood: High
Import duties and changing tariff policies can raise landed costs and alter retailer buying patterns.
Exposure: U.S. import supply chain
- Retail customer concentration and bargaining powerImpact: HighLikelihood: Medium
Large customers can pressure pricing, packaging, inventory and delivery terms, reducing margins and volume.
Exposure: Wholesale retail channels
- Product innovation and consumer preference riskImpact: MediumLikelihood: Medium
Growth depends on introducing new products that match changing tastes and retail trends.
Exposure - E-commerce and digital execution riskImpact: MediumLikelihood: Low
Online sales depend on technology reliability, cybersecurity and effective digital marketing.
Exposure: Direct-to-consumer and online retail channels
Accounting
Judgemental itemsMost sales are recognized on shipment, so shipping terms and acceptance clauses affect period timing.
Impact: Quarterly revenue comparability
The company estimates deductions from gross sales based on customer programs and historical experience.
Impact: Net sales and gross margin
Retail demand shifts and product obsolescence can require markdown reserves.
Impact: Cost of sales and inventory carrying value
The U.S. reporting unit recorded a full goodwill impairment in 2025 after weaker forecasts and tariff-related demand changes.
Impact: Non-cash earnings volatility and balance sheet reduction
Foreign currency and interest rate derivatives require fair-value measurement and counterparty credit assessment.
Impact: Other income/expense and balance sheet derivatives
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Last updated: 24/09/2026