JFrog Ltd
JFrog Ltd builds a software supply chain platform that helps enterprises store, secure, govern, and continuously deliver software artifacts from code to production. Its platform is used by development, security, DevOps, MLOps, and AI teams as a system of record for software delivery in hybrid and cloud environments.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueIncludes JFrog Platform and Artifactory for storing, managing, and distributing software artifacts.
Includes controls that secure software supply chains and support policy enforcement and trust.
Includes Pro, Pro X, Enterprise X, and Enterprise Plus paid subscription packages.
Includes cloud-hosted offerings and migration from self-managed to SaaS usage.
Includes customer success, integrations, and partner-enabled adoption support.
Products
Reported · share of revenue- Subscription48.8 %
- Saas45.7 %
- License5.5 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
JFrog sells primarily to enterprise software organizations that need to manage large-scale, secure, and compliant software delivery. Its customer base spans developers, security teams, AI/ML engineers, IT operators, and executive stakeholders, with especially strong penetration in large Fortune 500 organizations. The company also serves self-service users and smaller teams that can expand into higher-tier subscriptions as usage grows.
Buy enterprise subscriptions and platform modules to standardize software delivery, security, and governance across many teams.
High-expansion customers that receive dedicated sales coverage and often adopt more products over time.
Start with open source or free trials and convert to paid tiers when they need more functionality or scale.
Buy controls that secure and govern software supply chains and support policy enforcement.
Use the platform to manage and deliver software and model artifacts in AI workflows.
Strategy
JFrog is focused on becoming the system of record for the software supply chain in an AI-first world. Its strategy centers on expanding platform functionality, increasing usage within existing customers, and broadening go-to-market reach through channels, cloud partnerships, and enterprise sales. The company is also pushing deeper into AI/ML and governance use cases to keep the platform relevant as software development workflows converge.
A wider platform increases stickiness and makes JFrog harder to replace.
Expansion revenue is a core growth engine because customers often start small and scale usage over time.
Dedicated enterprise coverage and partner channels can unlock larger accounts and localized buying patterns.
Geography
Q1/2026JFrog operates globally and has customers in over 90 countries, with international revenue representing a meaningful part of the business. The company said 40% of 2025 revenue came from customers outside the United States, while its primary R&D operations are located in Israel and employees are distributed across multiple countries. This global footprint supports expansion but also increases exposure to foreign tax, regulatory, and operational complexity.
Share of the revenue the company reports by geography.
Risks
JFrog faces execution risk from product adoption, competition, and the pace of innovation in DevOps, security, and AI tooling. Its global customer base and Israel-centered R&D footprint also create exposure to geopolitical, tax, cybersecurity, and operational disruptions. Because the business depends on recurring subscriptions and expansion within large accounts, slower customer uptake or weaker renewals can pressure growth.
- Cybersecurity breach or supply-chain attackImpact: CriticalLikelihood: Medium
The platform stores sensitive software, source code, secrets, and metadata.
Exposure - International operations and geopolitical exposureImpact: HighLikelihood: Medium
R&D is primarily in Israel and the company serves customers in more than 90 countries.
Exposure - Competition in DevOps, DevSecOps, and AI/MLOpsImpact: HighLikelihood: Low
Customers can choose alternative platforms, open-source tools, or cloud-native services.
Exposure - Customer adoption and product-market fitImpact: HighLikelihood: Low
Growth depends on customers expanding usage and adopting new modules over time.
Exposure: Could slow subscription growth and reduce upsell opportunities.
- Large enterprise concentrationImpact: MediumLikelihood: Low
A small number of large customers can influence revenue trends and renewal timing.
Exposure: Could create volatility if a major account delays expansion or churns.
Accounting
Judgemental itemsSubscriptions include multiple products and services, so allocation judgments affect reported revenue timing.
Impact: Can shift revenue between periods and affect growth comparability.
The company operates across multiple jurisdictions and maintains a valuation allowance in Israel.
Impact: Can materially affect tax expense and effective tax rate.
Acquisitions require fair value estimates for acquired assets and liabilities.
Impact: Can create goodwill and future impairment risk.
Equity awards are a meaningful operating expense for a software company.
Impact: Affects operating margin and non-GAAP reconciliation.
Purchase obligations include long-term hosting and software service contracts.
Impact: Affects liquidity planning and fixed cost visibility.
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Last updated: 24/09/2026