HODONasdaqFinance ServicesUS GAAP · USD

House of Doge Inc.

House of Doge Inc. is a U.S.-based digital media and consumer engagement business built around college gaming, live-streamed events, and brand activations tied to Gen Z audiences. The company operates through Brag House, Inc., its operating subsidiary, and is structured to combine sponsorship-led events with a developing data-insights software model.

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Revenue0.0m USD
+0.0 %y/y
Net income-15.9m USD
−383.2 %y/y

Fiscal year 2025 · change from previous year

Development 2024–2025

0.00000.00000.00010.00010.00010.0001m USD2024: 0.00 m USD20242025: 0.00 m USD20250.00
RevenueOperating profit (EBIT)
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Business

Share of revenue
Live Events and Tournaments35 %

College-gaming tournaments and event programming monetized through sponsors and activations.

Digital Advertising and Sponsorships30 %

Brand integrations, cross-channel campaigns, and campus activations sold to advertisers.

Streaming and Platform Monetization10 %

Twitch-based advertising, subscriptions, and live-streaming service revenue.

Data Insights SaaS15 %

Anonymized behavioral insights and audience analytics sold to brand clients.

Rewards and Engagement Tools10 %

Loyalty tokens and related digital engagement features for audience interaction.

Customers

The company sells to brands that want to reach college-aged Gen Z consumers through gaming, sports culture, and campus-based digital media. It also serves sponsors and media-rights partners that support event activations, plus viewers and subscribers who engage with its streaming channel. As the data-insights model develops, brand clients become a key customer group for audience analytics and marketing intelligence.

Brand advertisers

Buy sponsorships, activations, and media placements to reach Gen Z audiences

Tournament sponsors

Fund gaming events and receive brand exposure around live college activations

Campus media partners

Provide distribution and media-rights access for university activations

Twitch audience

Generates ad, subscription, and affiliate monetization through streaming

Data-insights clients

Buy anonymized behavioral insights for more targeted marketing

Strategy

The company is building a vertically integrated platform that combines live college-gaming events, sponsorship sales, and digital engagement tools. Near-term priorities include scaling university activations through Learfield, launching rewards-based digital features, and advancing a data-insights SaaS offering that can create recurring revenue.

Scale campus activationsShort term

More university events increase sponsorship inventory and audience reach

Commercialize data insightsMedium term

A SaaS model can diversify revenue beyond event sponsorships

Build engagement featuresShort term

Rewards and digital functionality can improve user retention and monetization

Geography

The business is headquartered in the United States and its operating model is centered on U.S. college campuses and U.S.-based digital platforms. Reported activity references university activations, media-rights partnerships, and streaming distribution rather than a broad international footprint. Geography matters because the company’s audience, sponsorship base, and event access are tied to U.S. collegiate sports and campus networks.

Risks

The company faces execution risk because its business depends on building audience scale, sponsor demand, and repeatable campus activations. It also carries public-company and listing risks, including Nasdaq minimum bid compliance, internal control weaknesses, and the need to fund operations while revenue remains limited.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Going-concern and funding risk1Nasdaq minimum bid requirement2Internal control weaknesses3Sponsor concentration and activation execution4
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Going-concern and funding riskImpact: CriticalLikelihood: High

    The business has limited revenue and depends on external capital to execute its plan

    Exposure: Operations and liquidity

  2. Nasdaq minimum bid requirementImpact: HighLikelihood: High

    Failure to regain compliance could threaten continued listing on Nasdaq Capital Market

    Exposure: Common stock listing

  3. Internal control weaknessesImpact: HighLikelihood: High

    Material weaknesses can impair reporting reliability and investor confidence

    Exposure: Financial reporting

  4. Sponsor concentration and activation executionImpact: MediumLikelihood: High

    Revenue depends on securing and scaling brand-funded events

    Exposure: Sponsorship revenue

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Accounting

Judgemental items
Revenue recognition across sponsorships and streaming

Different contracts may recognize revenue at different points in time or over time

Impact: Affects quarterly comparability and reported revenue mix

Stock-based compensation

Equity awards can materially increase operating expenses

Impact: Impacts SG&A and net loss

Going-concern assessment

Management must evaluate funding needs and ability to continue operations

Impact: Affects disclosure and investor perception

Internal control material weaknesses

Weak controls increase the risk of misstatement and delayed reporting

Impact: Affects reliability of financial statements

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Last updated: 24/09/2026

House of Doge Inc. (Nasdaq) – Finance Services | Financial Analysis – Clarifo