Haverty Furniture Companies, Inc
Haverty Furniture Companies, Inc. is a U.S. specialty retailer of residential furniture and accessories founded in Atlanta in 1885. It sells branded home furnishings through 129 company-operated stores across 17 states, plus online, and emphasizes style-conscious assortments, free design help, and in-home delivery handled by its own team.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueCore residential furniture sold in traditional, contemporary, coastal, western and urban styles.
Branded mattress products sold alongside furniture to complete room purchases.
Decorative home accessories and accent items that complement furniture purchases.
Free design services, commissioned selling and delivery/assembly support that enhance conversion.
Products
Reported · share of revenue- Upholstery44.5 %
- Bedroom Furniture14.9 %
- Accessories and Other14.3 %
- Dining Room Furniture10.3 %
- Mattresses8.8 %
- Occasional7.2 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Havertys serves middle- to upper-middle-income households, especially women who own suburban homes and shop for style-conscious, quality-oriented furnishings. Customers typically research online and in-store, often involving family members in the purchase, and value a mix of design, service and price discipline rather than promotional low-end merchandise.
They buy furniture and accessories for primary residences and value style, quality and service.
They often drive the purchase process and respond to curated assortments and design support.
They research digitally, then convert in-store or online, benefiting from a seamless shopping experience.
They purchase branded mattresses and accessories as part of larger room or home refresh projects.
Strategy
Management is focused on gaining market share while improving profitability through better customer experience, new products, high-touch service and upgraded technology. In 2025 it also increased advertising and promotions, reduced China sourcing to less than 5% of purchases, and re-sourced products to offset tariff pressure and protect margins.
Furniture demand is discretionary, so traffic and conversion need active demand generation.
Import tariffs can quickly raise product costs and compress gross margin.
Service, design help and owned delivery support premium positioning versus price-driven rivals.
New stores and selective expansion support market share gains within the distribution network.
Geography
Havertys operates entirely in the United States, with 129 stores in 17 states concentrated in the Southern and Midwest regions. Geography matters because the company’s assortment, marketing and delivery network are tailored to local tastes, while tariff exposure and supply-chain sourcing decisions affect product cost across its U.S. store base.
Risks
Havertys is exposed to discretionary spending cycles, housing market weakness and tight credit conditions because furniture purchases are large-ticket and often tied to home turnover. The company also faces tariff, sourcing, cyber and product-safety risks that can affect costs, operations and brand reputation, while its owned delivery and store network add execution complexity.
- Tariff and import cost inflationImpact: HighLikelihood: High
A large share of merchandise is sourced globally, so tariffs can quickly raise landed costs.
Exposure: Upholstered furniture tariffs and broader import duties
- Discretionary demand sensitivityImpact: HighLikelihood: Medium
Furniture purchases depend on consumer confidence, housing activity and credit availability.
Exposure: Lower traffic and conversion during economic slowdowns
- Cybersecurity and IT disruptionImpact: HighLikelihood: Medium
Retail operations rely on integrated systems for sales, inventory, delivery and customer data.
Exposure - Supply-chain and vendor disruptionImpact: MediumLikelihood: Medium
The company depends on third-party producers meeting quality, safety and ethical standards.
Exposure - Product safety and liabilityImpact: MediumLikelihood: Medium
Furniture and mattresses must meet safety standards and failures can lead to recalls or litigation.
Exposure: Vendor compliance and brand reputation
Accounting
Judgemental itemsSales are recorded only when merchandise is delivered, so timing of deliveries affects reported revenue and comps.
Impact: Quarterly revenue and comparable-store sales can move with delivery timing
Weekend and holiday shopping patterns create uneven quarterly sales and margin trends.
Impact: Comparability across quarters can be distorted by promotional calendar shifts
About one-third of sales are financed by third parties, and Havertys pays fees rather than carrying the receivable.
Impact: Reduces credit exposure but increases SG&A selling expense
New stores, remodels, distribution and IT projects create capitalized assets and future depreciation.
Impact: Affects balance sheet growth and future operating expense
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Last updated: 24/09/2026