Dick's Sporting Goods Inc
DICK'S Sporting Goods is a U.S.-based omni-channel sporting goods retailer that sells sports equipment, apparel, footwear, and accessories through stores, eCommerce, and mobile apps. Its portfolio includes DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone!, House of Sport, Golf Galaxy Performance Center, and the GameChanger youth sports platform; it also owns Foot Locker and related sneaker banners.
Fiscal year 2026 · change from previous year
Development 2021–2026
Business
Share of revenueBroad assortment of sports equipment, apparel, footwear, and accessories sold through DICK'S stores and online.
Golf Galaxy, Public Lands, Going Going Gone!, and other format-specific stores targeting narrower shopping missions.
House of Sport, Field House, and Golf Galaxy Performance Center locations built around service and engagement.
Online and mobile app transactions, including ship-from-warehouse and omnichannel fulfillment.
Subscription-based youth sports software for live streaming, scheduling, communications, and scorekeeping.
Products
Reported · share of revenue- Footwear40.0 %
- Hardlines29.3 %
- Apparel28.4 %
- Other Non Merchandise Category2.2 %
Source: 10-K FY2026, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
The company sells to athletes, families, and recreational sports participants who want branded equipment, footwear, and apparel across team sports, fitness, outdoor, golf, and lifestyle categories. It also serves value-oriented shoppers through clearance and off-price concepts, and youth sports communities through GameChanger. Foot Locker broadens the customer base to sneaker-focused consumers across North America and international markets.
Buy equipment, apparel, footwear, and accessories for team sports, fitness, and outdoor activities.
Buy golf clubs, balls, apparel, and services through Golf Galaxy and Performance Center formats.
Buy discounted and end-of-season merchandise through Going Going Gone! and clearance channels.
Buy athletic footwear and apparel through Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
Use GameChanger for live streaming, scheduling, communications, and scorekeeping.
Strategy
The company is focused on improving the omni-channel athlete experience through store repositioning, digital investment, and stronger in-store service. It is expanding experiential formats such as House of Sport and Golf Galaxy Performance Center while using its lease flexibility to relocate, close, or renegotiate stores over time. The Foot Locker acquisition extends the strategy into global sneaker retail and adds a new growth platform beyond the core U.S. sporting goods business.
House of Sport and Performance Center formats differentiate the brand and drive engagement.
Customers expect seamless shopping across stores, apps, and fulfillment channels.
The acquisition broadens category reach and adds international sneaker exposure.
Better product mix and vendor relationships support comparable sales and gross margin expansion.
Geography
Q2/2026Historically, DICK'S Sporting Goods was a U.S.-only retailer, with 723 DICK'S Sporting Goods locations across the United States as of February 1, 2025. After acquiring Foot Locker, the company now has a broader international footprint across North America, Europe, Asia, and Australia, plus licensed stores in Europe, the Middle East, and Asia. The U.S. remains the core operating base, while international exposure is increasingly tied to sneaker retail and licensing.
Share of the revenue the company reports by geography.
Risks
The business is exposed to consumer demand shifts, inventory misjudgment, and promotional pressure because it buys merchandise in advance and depends on seasonal sports trends. It also faces supply chain, tariff, labor, cyber, and integration risks, especially as Foot Locker is absorbed into the platform. Geographic concentration in U.S. stores and weather-sensitive categories can amplify volatility in sales and margins.
- Inventory obsolescence and markdown riskImpact: HighLikelihood: High
The company commits to merchandise before demand is fully known, so trend misses can force discounts and write-downs.
Exposure - Supply chain and tariff disruptionImpact: HighLikelihood: High
Imported merchandise and global sourcing expose the company to freight, trade policy, and geopolitical shocks.
Exposure: Merchandise sourcing and fulfillment
- Cybersecurity and data privacy incidentsImpact: HighLikelihood: Medium
The company stores payment, athlete, teammate, and vendor data across retail and digital platforms.
Exposure - Foot Locker acquisition integration riskImpact: HighLikelihood: Medium
Combining systems, stores, and teams could create execution risk and one-time costs.
Exposure: Global sneaker retail operations
- Weather and seasonalityImpact: MediumLikelihood: Medium
Demand for outdoor, team sports, and seasonal categories can swing with weather and sports calendars.
Exposure: Regional store sales and seasonal inventory
Accounting
Judgemental itemsStore sales, eCommerce shipments, subscriptions, and gift cards are recognized at different points, affecting quarterly comparability.
Impact: Can shift revenue between periods and affect reported growth
Management estimates future merchandise returns and records a reduction of sales and cost of goods sold.
Impact: Affects net sales and gross margin
Estimates depend on demand, promotions, and seasonality, which can change quickly in retail.
Impact: Can create markdowns, write-downs, and margin volatility
The Foot Locker acquisition increases the amount of acquired intangibles and goodwill subject to impairment testing.
Impact: Potential non-cash charges if performance weakens
Foot Locker requires purchase price allocation and fair value judgments for assets and liabilities.
Impact: May change reported assets, goodwill, and future amortization
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Last updated: 24/09/2026