DOMO, INC.
Domo, Inc. builds a cloud-based AI and data products platform that helps organizations collect, prepare, analyze, visualize, automate, and distribute business data in near real time. The platform is used to turn operational and analytical workflows into mobile, connected, and action-oriented applications for business users across functions such as finance, operations, HR, IT, supply chain, and sales.
Fiscal year 2026 · change from previous year
Development 2021–2026
Business
Share of revenueAccess to Domo's cloud platform for data integration, analytics, automation, and AI-driven workflows.
Contracts that provide unlimited users with a data cap for broader enterprise deployment.
Implementation, onboarding, support, and adoption services that help customers deploy use cases.
Third-party apps, connectors, and custom solutions distributed through the Domo Appstore.
Products
Reported · share of revenue- Subscription90.7 %
- Professional Servicesand Other9.3 %
Source: 10-K FY2026, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Domo sells primarily to businesses, with initial users often being business leaders, department heads, and managers who need faster access to operational data. Over time, deployments expand to CIOs and other executives as customers broaden use across the enterprise. The company serves both enterprise and corporate customers across many industries, with no single customer representing more than 10% of revenue in the periods disclosed.
Large companies using Domo for enterprise-wide analytics, governance, and workflow automation; they accounted for 46% of revenue in FY2025.
Mid-sized organizations adopting Domo for departmental analytics and expanding over time through land-and-expand usage.
Customers billed in the U.S., which represented 80% of FY2025 revenue and are the core market for the platform.
Customers outside the U.S. using the platform through direct sales and partners; important for diversification but smaller than the domestic base.
End customers reached through software resellers and systems integrators to broaden geographic and vertical coverage.
Strategy
Domo's strategy centers on improving sales efficiency, expanding its partner ecosystem, and increasing adoption through a land-and-expand model. The company is also investing in AI, predictive analytics, and developer tooling to deepen platform functionality and make the product more valuable for enterprise workflows.
Higher productivity per rep and better targeting should improve customer acquisition economics and support growth.
Resellers and systems integrators broaden geographic coverage and lower the cost of market expansion.
AI and predictive features increase product differentiation and make the platform more embedded in customer workflows.
Consumption pricing can reduce adoption friction and better align revenue with customer usage.
Geography
Domo is headquartered in the United States and derives the majority of its revenue there; management disclosed that 80% of FY2025 revenue came from customers with U.S. billing addresses. The company also serves international customers through partners and direct sales, which matters for growth but adds exposure to foreign regulation, currency effects, and compliance complexity.
Risks
Domo's business depends on continued customer adoption, retention, and expansion, so weak sales execution or slower enterprise rollout can pressure growth. The company also faces typical SaaS risks around platform uptime, third-party technology dependence, cybersecurity, and regulatory compliance, all of which can damage trust and disrupt revenue generation.
- Cybersecurity and data protection riskImpact: CriticalLikelihood: Medium
A breach or security incident could lead to customer loss, remediation costs, fines, and reputational damage.
Exposure: Customer data and cloud platform
- Customer retention and expansion riskImpact: HighLikelihood: High
Revenue depends on customers adopting more use cases over time rather than one-time deployments.
Exposure: Land-and-expand SaaS model
- Sales execution and productivity riskImpact: HighLikelihood: High
The company is focused on improving sales efficiency, so weak rep productivity would slow new customer growth.
Exposure: Enterprise and corporate sales motion
- Platform uptime and third-party dependency riskImpact: HighLikelihood: Medium
Critical functions rely on SaaS and other third-party technologies, including AI services.
Exposure: Cloud infrastructure and vendor stack
- Regulatory and compliance riskImpact: MediumLikelihood: Medium
Privacy, AI, software, and cross-border rules can change and increase compliance costs or limit operations.
Exposure: U.S. and international markets
Accounting
Judgemental itemsUsage commitments and unlimited-user agreements can change the timing of recognized revenue versus cash collected.
Impact: Affects quarterly revenue comparability and deferred revenue/RPO trends
RPO indicates contracted future revenue and helps assess backlog quality.
Impact: Supports visibility into near-term revenue recognition
Capitalization and amortization of development costs shift expense recognition across periods.
Impact: Affects operating margin and asset balances
The company has a full valuation allowance on domestic deferred tax assets due to losses.
Impact: Limits recognition of tax benefits in reported earnings
Intercompany balances and international operations create FX gains and losses in other expense, net.
Impact: Can add volatility below operating income
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Last updated: 24/09/2026