CBRLNasdaqRetail-Eating PlacesUS GAAP · USD

Cracker Barrel Old Country Store, Inc

Cracker Barrel Old Country Store, Inc. operates a distinctive restaurant-and-retail concept built around full-service country-style dining paired with a gift shop in each freestanding store. Founded in 1969 and headquartered in Lebanon, Tennessee, the company serves breakfast, lunch and dinner while also selling nostalgic merchandise such as rocking chairs, apparel, toys, food items and seasonal gifts. As of September 12, 2025, it operated 657 Cracker Barrel stores across 43 states and 68 Maple Street Biscuit Company locations in 10 states. The business is designed to attract both highway travelers and local guests, using its roadside footprint, porch seating and brand familiarity to drive repeat traffic and retail attachment. In addition to the core Cracker Barrel concept, the company owns Maple Street Biscuit Company, a breakfast-and-lunch fast casual format that broadens its exposure to a different daypart and guest occasion.

Revenue3,319m USD
−4.7 %y/y
Operating profit (EBIT)-12.5m USD
−122.7 %y/y
EBIT margin-0.4%
−2.0 ppy/y
Net income31.7m USD
−31.7 %y/y
Free cash flow88.4m USD
+48.0 %y/y

Fiscal year 2026 · change from previous year

Development 2021–2026

-1,00001,0002,0003,0004,000m USD2021: 2,821 m USD2021: EBIT 367 m USD20212022: 3,268 m USD2022: EBIT 153 m USD20222023: 3,443 m USD2023: EBIT 121 m USD20232024: 3,471 m USD2024: EBIT 45 m USD20242025: 3,484 m USD2025: EBIT 55 m USD20252026: 3,319 m USD2026: EBIT -12 m USD20263,319-12
RevenueOperating profit (EBIT)

Business

Share of revenue
Restaurant food service81 %

Home-style country cooking served through Cracker Barrel restaurants and Maple Street Biscuit Company locations.

Retail gift shop merchandise19 %

In-store retail items sold alongside the restaurant, including apparel, toys, décor, gifts and cookware.

Products

Reported · share of revenue
81.4%18.6%FY2026100 %
  • Restaurant81.4 %
  • Retail18.6 %

Source: 10-K FY2026, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.

Customers

Cracker Barrel serves two core guest groups: travelers using interstate corridors and local customers who visit for casual family dining and nostalgic retail shopping. The restaurant offering appeals to guests seeking moderately priced breakfast, lunch and dinner with a home-style menu, while the gift shop converts restaurant traffic into incremental retail sales. The brand also reaches consumers through delivery apps, e-commerce for to-go and catering, and its Cracker Barrel Rewards loyalty program. Maple Street Biscuit Company extends the customer base to breakfast-and-lunch guests looking for a fast casual format with a different menu and occasion. The business depends on repeat visits, brand familiarity and convenience, so guest traffic, menu relevance and retail assortment quality are central to demand.

Travelers and interstate traffic

Guests stopping along interstate highways for convenient meals and a recognizable roadside experience.

Local family dining guests

Nearby customers who visit for breakfast, lunch or dinner and value the brand's comfort-food positioning.

Retail add-on shoppers

Restaurant guests who also buy apparel, toys, décor, food gifts and seasonal merchandise in the store.

Digital ordering and delivery customers

Guests using pick-up, delivery, e-commerce and catering channels for convenience and off-premise occasions.

Maple Street Biscuit Company guests

Breakfast and lunch customers seeking a fast casual biscuit-focused concept and a different daypart.

Strategy

Management's stated long-term strategy is anchored on three imperatives: driving relevancy, delivering food and experiences guests love, and growing profitability. The company is increasing capital spending over 2025-2027 to support maintenance and remodel initiatives, technology improvements, and new store development, indicating a focus on refreshing the brand and improving guest experience. It is also rationalizing SKUs and using product development and in-store testing to keep the retail assortment and menu aligned with customer preferences. Marketing is being broadened beyond billboards into digital, social, CRM, delivery apps and loyalty, which should improve frequency and engagement. The strategy is designed to protect the brand's differentiated roadside concept while improving traffic, ticket mix and operating leverage.

Drive relevancyShort term

The brand must stay culturally relevant to sustain traffic from both travelers and local guests.

Deliver food and experiences guests loveMedium term

Guest satisfaction is central to repeat visits, restaurant traffic and retail attachment.

Grow profitabilityMedium term

Higher profitability depends on better mix, productivity and disciplined capital allocation.

Geography

The company is overwhelmingly U.S.-focused, with all disclosed operations located in the United States. Cracker Barrel had 657 stores in 43 states as of September 12, 2025, while Maple Street Biscuit Company operated 68 locations in 10 states. About 83% of Cracker Barrel stores are located along interstate highways, which supports traveler traffic and makes the business sensitive to road-network patterns and regional travel volumes. The remaining stores are near tourist destinations or off-interstate locations, giving the chain some exposure to leisure demand as well as local trade. Because the company has no meaningful international footprint, its operating exposure is tied to U.S. consumer spending, fuel prices, labor markets and domestic regulatory conditions.

Risks

The business is exposed to food, labor and merchandise inflation, which can compress margins if price increases do not fully offset higher input costs. It also depends on a limited number of suppliers for some products and services, so disruptions, shortages or vendor distress could raise costs or reduce availability. Retail inventory risk is material because the company must forecast demand, manage long lead times and avoid markdowns, shrinkage and obsolete stock; errors directly affect gross margin and cash flow. The company is also exposed to cybersecurity and payment-processing risk because it relies on third-party systems that handle customer data and card transactions. More broadly, traffic is sensitive to consumer spending, travel patterns, fuel prices and regulatory requirements, while the Maple Street Biscuit Company portfolio has already shown vulnerability through impairment and store closures tied to weak performance.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Inflation and purchase price volatility1Supplier concentration and supply chain disruption2Inventory valuation and merchandising execution3Store-level underperformance and impairment4Cybersecurity and third-party payment processing5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Inflation and purchase price volatilityImpact: HighLikelihood: High

    Higher food, labor and merchandise costs may not be fully offset by pricing or productivity actions.

    Exposure: Restaurant and retail margins

  2. Supplier concentration and supply chain disruptionImpact: HighLikelihood: High

    Some products or services may have only one supplier, creating shortage and cost risk.

    ExposureFoodRetail merchandiseStore operations
  3. Inventory valuation and merchandising executionImpact: HighLikelihood: Medium

    Long lead times and changing consumer preferences can cause markdowns, shortages or shrinkage.

    Exposure: Retail gift shop assortment

  4. Store-level underperformance and impairmentImpact: HighLikelihood: Medium

    Weak unit economics can lead to impairment charges, closure costs and reduced returns on capital.

    Exposure: Cracker Barrel and Maple Street Biscuit Company locations

  5. Cybersecurity and third-party payment processingImpact: MediumLikelihood: Medium

    Card data and guest information are handled by third parties, increasing breach and outage exposure.

    Exposure: Digital payments and guest data

Ask Clarifo about Cracker Barrel Old Country Store, Inc

Accounting

Judgemental items
Retail inventory valuation

Merchandise mix, long lead times and markdown risk make inventory estimates highly judgmental.

Impact: Gross margin and working capital

Impairment of long-lived assets

Underperforming stores and remodel decisions can require asset write-downs and closure costs.

Impact: Operating income and asset values

Lease accounting

A large portion of the store base is leased, affecting reported liabilities and occupancy costs.

Impact: Balance sheet leverage and operating expense

Insurance reserves

Claims and recoveries tied to property or operational incidents require management estimates.

Impact: Earnings volatility and cash flow

Publicly listed companies with a comparable business focus.

Last updated: 24/09/2026