Butterfly Network, Inc.
Butterfly Network, Inc. develops handheld ultrasound systems built around its proprietary Ultrasound-on-Chip semiconductor technology, which replaces traditional piezoelectric crystal-based designs. The company sells the Butterfly iQ3, iQ+, iQ+ Bladder, Butterfly Move, and veterinary probes together with software subscriptions, cloud tools, education products, and professional services. Its business is designed to make point-of-care imaging portable and easier to use across hospitals, clinics, emergency services, home care, and global health settings. Butterfly also has a growing embedded-technology and licensing element, where it supplies semiconductor chips and software support to partners. The company was founded in 2011 and now sells in more than 30 countries through direct sales, distributors, and eCommerce.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueHandheld ultrasound probes and related accessories used for point-of-care imaging in human and veterinary care.
SaaS, support, teleguidance, and cloud-hosted workflow tools sold to healthcare customers.
Butterfly Academy, Certified courses, and in-app educational content that help users adopt and use the devices.
Semiconductor chip deliveries, SDKs, and partnership support services tied to co-development and licensing.
Products
Reported · share of revenue- Products65.0 %
- Software and Other Services35.0 %
Source: 10-K FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Butterfly sells primarily to healthcare systems, physicians, and healthcare providers that want portable ultrasound at the point of care. In the U.S., the company focuses on large healthcare-system implementations through direct sales, while internationally it uses distributors and eCommerce where permitted. It also serves veterinarians through dedicated devices and channels, and it has a smaller but strategically important base of partners using Butterfly Embedded technology. Beyond commercial customers, Butterfly places devices with NGOs and global health organizations for low-resource settings and humanitarian use. The company is also expanding into home-care and at-risk care-management programs where imaging can help reduce readmissions and support chronic-disease monitoring.
Buy probes, software subscriptions, and deployment services to standardize point-of-care ultrasound across departments and clinicians.
Purchase devices through direct sales or eCommerce because the handheld form factor makes ultrasound accessible outside traditional imaging departments.
Clinics, EMS, urgent care, and home-care teams buy portable imaging tools to support diagnosis and monitoring at the bedside or in the field.
Buy Butterfly iQ+/iQ3 Vet devices for animal imaging and workflow support in veterinary practices.
Use donated or deployed devices in underserved communities where access to imaging is limited.
License semiconductor chips and software support for co-development and integration into partner products.
Strategy
Butterfly’s strategy is to deepen penetration in core point-of-care ultrasound by expanding from individual users into hospital enterprises and academic institutions. It is also pushing beyond the hospital into clinics, EMS, home care, and chronic-care management, where portable imaging can support earlier intervention and lower-cost care. A key strategic pillar is Butterfly Embedded, which extends the company’s semiconductor platform into co-development and licensing opportunities and can broaden monetization beyond device sales. The company is also investing in education, partner training, and commercial execution to improve adoption and retention across its installed base. These priorities are meant to shift the business toward recurring software and services while preserving the device-led entry point.
Large health systems can standardize usage across many clinicians and create durable device, software, and support demand.
Portable ultrasound can move imaging closer to the patient and support lower-cost care pathways outside traditional radiology settings.
Licensing and co-development can extend the semiconductor platform into new revenue streams beyond probe sales.
Training lowers the barrier to ultrasound use for clinicians without prior imaging expertise and supports repeat usage.
Geography
Q1/2026Butterfly is headquartered in Burlington, Massachusetts and operates through subsidiaries in the United States, Australia, Germany, the Netherlands, the United Kingdom, and Taiwan. The company sells in over 30 countries through direct sales, distributors, and eCommerce, and its commercial footprint extends to approximately 40 countries. It sells directly in Germany and the United Kingdom, while other markets are served through partners and online channels. Outside core commercial geographies, Butterfly devices are also used in more than 70 low-resource settings and over 100 countries through NGO and global health collaborations. Geography matters because regulatory clearance, channel structure, and local reimbursement or adoption patterns shape where the company can sell devices and software most effectively.
Share of the revenue the company reports by geography.
Risks
Butterfly remains exposed to the risk that adoption of handheld ultrasound grows more slowly than expected, especially because the company has a limited history of sustained profitability and continues to invest heavily in commercialization. Its products depend on software, cloud services, and third-party components, so cybersecurity incidents or supplier disruptions could impair manufacturing, customer use, or data security. Regulatory and reimbursement complexity also matters because the company sells medical devices across multiple jurisdictions and must maintain clearances such as FDA and CE approvals. Competitive pressure is significant because larger imaging and medtech companies can bundle ultrasound into broader hospital relationships, while Butterfly must prove that its portable model delivers clinical and economic value. The business also faces execution risk in new channels such as home care, embedded licensing, and global health partnerships, where adoption, compliance, and support requirements can be uneven.
- Continued operating losses and capital needsImpact: HighLikelihood: High
Butterfly has a limited revenue base relative to its commercialization and R&D ambitions, so funding needs can remain elevated.
Exposure: Corporate liquidity and growth investment
- Cybersecurity breach of products or IT systemsImpact: HighLikelihood: Medium
Devices connect to customer IT environments and cloud services, so a breach could disrupt care, expose PHI, and trigger recalls or litigation.
Exposure - Supplier disruption or third-party component failureImpact: HighLikelihood: Medium
The company relies on external hardware and software inputs, and a supplier incident could affect production or product functionality.
Exposure: Manufacturing and product supply chain
- Adoption and reimbursement uncertaintyImpact: MediumLikelihood: High
The value proposition depends on clinicians changing workflows and payors or providers recognizing cost savings.
Exposure - Regulatory and market authorization riskImpact: MediumLikelihood: Medium
Medical device sales depend on maintaining FDA, CE, and other approvals in each market.
Exposure
Accounting
Judgemental itemsContracts often include multiple performance obligations, so allocation and timing can materially affect reported revenue.
Impact: Revenue timing and deferred revenue balances
Hardware revenue is recognized on transfer of control, while subscriptions and support are recognized over the service period.
Impact: Quarterly comparability and revenue mix
Shipment timing and partner chip deliveries can shift revenue between quarters.
Impact: Reported growth rates and margin trends
Standalone selling prices and performance obligation allocation require management judgment.
Impact: Revenue deferral and recognized margin
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Last updated: 24/09/2026