American Express Company
American Express is a global payments company that combines card issuing, merchant acquiring, and a proprietary payments network into an integrated platform. The company earns revenue from merchant discount fees, card membership fees, interest on lending products, and network/service fees tied to partners and value-added services. Its brand is positioned around paid membership, premium rewards, travel and dining benefits, and business-centric expense and payment solutions. American Express also operates as a bank holding company, funding parts of its lending and payments activities through deposits and other sources while managing regulatory capital requirements.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueProprietary consumer and commercial charge/credit cards plus related rewards, travel, dining and expense solutions.
Merchant acquisition, processing, servicing/settlement, and value-added services such as fraud tools and marketing.
Network partnership agreements, royalties/fees, and processed volume on third-party issued Amex-branded cards.
Deposits, non-card lending and other payment/financing products supporting cardmembers and small businesses.
Customers
American Express serves both consumers and businesses through a membership-based card model that bundles payment functionality with rewards and lifestyle benefits. Consumer and small business Card Members pay annual fees on many products and generate transaction volumes that drive merchant discount revenue, while revolving and installment lending contributes interest income. Mid-sized and large corporations use corporate cards and expense management capabilities to control spend and simplify reconciliation, making service quality and reporting features important purchase drivers. On the acceptance side, millions of merchants and merchant partners (acquirers, processors, payment facilitators) connect to the network to reach Amex Card Members and benefit from marketing, data insights, and fraud-prevention tools. The network is extended further through third-party bank partners in ~110 countries and territories that issue Amex-branded cards and/or acquire merchants locally.
Use proprietary charge/credit cards for everyday and travel spend; value rewards, travel/dining benefits and service; generate billed business and card fees.
Use business cards, checking/savings and lending features to manage cash flow and expenses; value rewards and business-centric tools.
Buy corporate cards and expense/payment solutions to control spend and improve reporting; increasingly tied to software-enabled expense management.
Accept Amex and pay discount fees to access Amex Card Members; may also buy marketing, analytics and fraud-prevention services.
License the network to issue Amex-branded cards and/or acquire merchants in local markets, paying royalties/fees tied to processed volume.
Strategy
American Express is prioritizing growth in premium card portfolios by refreshing flagship products (e.g., U.S. Consumer and Business Platinum) and enhancing benefits to increase engagement and attract new Card Members. It is investing in marketing to acquire high-spending, high credit-quality customers while targeting operating and marketing efficiency over time. The company is expanding business-centric capabilities beyond cards, including B2B payments and cash/expense management, supported by the acquisition of Center (expense management software). On the merchant side, it continues to broaden acceptance and deepen merchant engagement through programs such as OptBlue and Shop Small, while monetizing platform data via marketing, analytics and fraud tools. Technology investment—including exploration of generative AI and agentic commerce integrations—is positioned to improve customer experience, underwriting, and fraud prevention across the integrated platform.
Higher-fee products and stronger benefits can drive spend, retention and acquisition.
Expense and payment workflows can deepen corporate relationships and diversify revenue streams.
More acceptance increases card utility and supports billed business growth; merchant tools add monetization.
Fraud, underwriting and service quality are central to trust and economics in payments and lending.
Geography
American Express operates globally, with card issuing in the United States and internationally through its U.S. Consumer Services, Commercial Services, and International Card Services segments. The company’s network processes and settles transactions worldwide and is extended through third-party bank and institution relationships in approximately 110 countries and territories. Management highlights that significant billed business jurisdictions include the United States, the United Kingdom, the European Union, Australia, Japan, Canada and Mexico, reflecting exposure to cross-border travel and local consumer spending cycles. Geographic mix matters because foreign exchange movements affect reported results and because regulatory and competitive dynamics vary by market. The firm’s merchant acceptance strategy and partner model are key to scaling internationally without owning all local distribution.
Risks
American Express is highly exposed to macroeconomic conditions because consumer and business spending drives billed business and because credit performance affects provisions and losses on loans and receivables. The model also concentrates operational and reputational risk in the payments platform: outages, cybersecurity incidents, or data breaches can increase fraud, disrupt transaction processing, and damage trust with Card Members, merchants and partners. Fraud risk is structurally elevated in card payments and is evolving with social engineering and generative AI-enabled attacks, which can increase losses and operating costs. The company relies on major partners (including co-brand and merchant relationships), creating exposure to partner financial distress and to pre-purchased loyalty points losing value if partners weaken; it also cites specific exposure to non-delivery protections in industries like airlines. Like other bank holding companies, it faces regulatory and capital requirements and is sensitive to interest rate and foreign exchange movements that can affect funding costs, net interest income and reported results.
- Macroeconomic conditions materially affect spending and credit performanceImpact: HighLikelihood: High
Billed business and loan/receivable losses are sensitive to consumer and business health.
- Fraudulent activity on card and banking products, amplified by generative AIImpact: HighLikelihood: Medium
Social engineering, synthetic voice and account takeover attempts can increase fraud losses and remediation costs.
- Exposure to partner and industry distress (including loyalty and non-delivery protections)Impact: MediumLikelihood: Low
Pre-purchased loyalty points may lose value if partners cease operations; non-delivery reimbursements can create losses (airlines cited).
Exposure: Airline spend ~6% of worldwide billed business in 2025 (as disclosed).
Accounting
Judgemental itemsRequires lifetime expected loss estimates using forward-looking economic assumptions.
Impact: Directly affects provision expense and carrying value of loans/receivables.
Merchant discount varies by industry, volume, payment method, settlement terms and geography.
Impact: Impacts non-interest revenue and sensitivity to mix shifts (e.g., card-not-present, cross-border).
Discount revenue is split between issuer segments and GMNS using internal methodologies.
Impact: Affects segment-level revenue and profitability analysis.
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Last updated: 24/09/2026