Amalgamated Financial Corp.

Amalgamated serves values-based commercial clients, nonprofit organizations, labor unions, political organizations, foundations, and socially responsible businesses that want banking aligned with their missions. It also serves consumer customers in its branch markets and retail footprint, with deposit gathering supported by personalized service and competitive rates. Institutional clients use the bank for trust, custody, and investment management services, which deepen relationships and generate fee income beyond deposits and loans. The company specifically highlights politically active customers such as campaigns, PACs, and party committees, whose deposits can be seasonal around election cycles. Its customer base is differentiated by affinity for social responsibility, community impact, and mission alignment rather than purely price-driven banking.

Amalgamated's strategy is to be the preferred financial partner for customers that care about community impact, environmental responsibility, and social justice. The company uses its values-based brand, B Corporation certification, and membership in the Global Alliance for Banking on Values to differentiate itself from conventional banks. It is also focused on growing low-cost relationship deposits and expanding fee income from trust, custody, and investment management services, which reduces reliance on spread income alone. On the balance sheet side, management emphasizes maintaining liquidity, managing interest-rate risk, and keeping the securities portfolio aligned with liquidity, CRA, and mission objectives.